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University of Minnesota Physicians

Director of Marketing

This job has now expired

Employer
University of Minnesota Physicians
Posted
Friday, April 13, 2012
Closes
Wednesday, May 16, 2012
Location
Minneapolis, MN
Employment Status

Further information

Description

As the Director of Marketing you will work closely with business leaders, strategy and business development, sales and outreach, and community relations to increase customer awareness, preference impression and loyalty in order to support new customer acquisition and/or optimization of current customers. In this role you will continuously discover new insights into our customers, market place, products/services and competitors as well as create innovative marketing strategies to establish meaningful market differentiation.  You will oversee all marketing and external web strategy initiatives to ensure effectiveness and efficiency.  You will manage the marketing professional(s) to ensure best practice, evidence-based marketing practices and suport earned media efforts, as needed.

 In order to qualify for this role you must posess:

  • Bachelors Degree in Marketing, Communications or Journalism
  • Ten years of increasingly complex, professional level marketing, communication or journalism experience.
  • A minimum of 2 years leadership experience in management or program management
  • Proven strategic marketing experience
  • Knowledge of healthcare industry
  • Computer literate, fluency in using Microsoft Office Suite
  • Solid editorial skills and the ability to serve as a communications resource
  • Superior writing and communications skills and excellent understanding of branding
  • Excellent influence and consulting skills

Preferred:

  • Masters Degree or post graduate studies in Marketing and Communications
  • Academic healthcare experience in external communcations and brand management
  • Advertising agency experience
  • Proven ability to identify diverse audeince needs: patients/residents, consumers, employees, stakeholders that include health partners



University of Minnesota Physicians