Director of Marketing and Communications

Location
Bemidji, MN
Salary
up to $40,000 plus benefits
Posted
Nov 09, 2012
Closes
Dec 09, 2012
Category
Marketing
Job Type
Employee
Employment Status
Full Time

Primary Responsibilities:

·         Lead Oak Hills Christian College in creating and executing a marketing plan to support the mission.  In particular the following departments will require coordinated and specialized marketing, including advertising and communications pieces.

a.     Admissions

b.    Advancement

c.     Business

d.    Education

·         Increase the visibility of the college and ensure the promotion of college events and activities to targeted audiences using appropriate communication venues and mediums.

·         Create and implement a master marketing and publications calendar for all departments with input from the directors of each department.

·         Develop strategy and execute revisions of website content, including photographs so that the website is relevant, accurate and engaging for all users.

·         Coordinate the creative development and placement of advertising, communication pieces and in-house printing so that they are relevant, accurate, and engaging, as well as utilizing best practices for each constituent group.

·         Manage and refine the institutional brand, ensuring accuracy and effectiveness in Oak Hills Christian College communications.

·          Ensure the production of high quality promotional materials from each ministry, including the college, conferences, camp and the Center for Indian Ministries.

·         Approve and assist in the production of missionary publications.

·         Oversee radio, electronic communications, television, social media, and other non-print points of communication with our various constituencies.

·         Manage the photography for campus events and maintain the pictorial database, including planning for the procurement of photographs needed for all publications and media outlets.

·         Monitor and report publication expenditures and recommend modifications to the annual budget.

·         Maintain good relationships with vendors associated with advertising, printing and publications.

·         Keep abreast of trends in marketing and communications so that Oak Hills makes optimal use of traditional and new media formats for marketing and communications.

·         Attend staff meetings and participate in OH events to ensure proper media coverage. 

 

 

Qualifications:

Education Requirements:  Bachelor’s degree required in Marketing or related field.

Experience Requirements:  Minimum of three years experience in Marketing or Communications.

 

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