Regis Corporation

CRM Manager

Edina, MN
Feb 13, 2013
Apr 01, 2013
Management, Marketing
Employment Status
Full Time

Responsible for the direction and day-to-day operations of CRM programs including development, building and delivering database marketing initiatives that achieve business results on a sustainable basis, including accurate and timely execution, reporting and strategic recommendations for future growth opportunities.


  • Responsible for the oversight of customer contact initiatives including input on strategic direction, evolution, integration and execution of programs
  • Assist with creation of short and long term 1:1 marketing campaigns to support strategic plans
  • Research of outside environmental factors and best practices, such as new technologies and competing trends
  • Integration of programs into communications platforms including social media
  • Primary interface between key business partners including internal groups and multiple vendors to ensure best customer experience
  • Quickly respond to salon, field, and market needs, as well as customer service issues
  • Manages and assists with the operation of division CRM programs including: budgeting, communication plans, project management, integration with IT, agency partner(s) and Operations
  • Accountable to campaign documentation including maintaining overall campaign calendar, campaign prioritization, high-level creative direction and offer support.
  • Responsible for gaining alignment, maintaining and sharing information across the organization to functionally educate
  • Tracks quarterly performance against set criteria
  • Performs other duties as required


  • Bachelor's degree in Marketing or related field, 3 years experience
  • Database marketing experience
  • Excellent interpersonal and communications skills
  • Strong results oriented behavior
  • Demonstrated experience in providing effective solutions
  • Demonstrated ability to influence teams
  • Familiar with the salon services industry
  • Retail marketing experience and client service experience a plus

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