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The Director of Communications leads Eureka’s communications, education, community outreach, and public relations efforts to fulfill Eureka’s strategic plan. This person oversees the organization’s brand and mission-based messaging as well as its strategic and practical communications like education and advocacy campaigns. While this position is not responsible for providing direct sales marketing to customers, the organization’s communication and public relations efforts directly support Eureka’s social enterprise business model.
• Communications: This person shepherds the organization-wide function of communications. Eureka’s leadership, staff, and volunteers are involved in the content development and delivery of communications to varying degrees. This position leads the development of internal structures and core messages, builds capacity, manages content, and oversees implementation for the whole organization to inspire others to action and align to the mission--both internally and externally.
• Public relations: This person develops, coordinates, and delivers the most powerful brand marketing strategies around the personal, community, and global benefits of Eureka and its prioritized issues, services, and campaigns to prioritized audiences. This person is able to communicate Eureka’s brand in-depth so that people understand it better, in particular how Eureka as a social enterprise is differentiated from other nonprofits and for-profits.
• Education: This person directs the development of dynamic, engaging, and effective education so that people understand and are motivated to participate in the community recycling and other zero-waste programs and services Eureka offers. Education is predominantly targeted (but not limited) to communities who receive Eureka’s recycling services (the largest being Saint Paul) and independent haulers who use Eureka’s recycling facility and their customers. This education must be responsive to the needs of current and future partners and customers.
• Community advocacy/outreach: This person directs the methodical collection, growth, and engagement of a strong base of advocates who understand the benefits of zero waste are ready to act. This person develops partnerships and leverages relationships and connections from all of Eureka’s work.
1. Understand, demonstrate, and support Eureka’s mission and serve as a member of the staff leadership team to set Eureka’s strategic direction.
2. Uphold Eureka’s collaborative leadership model and cultivate collaborative leadership, strong teams, accountability, communication, and conflict resolution at all levels of the organization. Understand the team’s talents and support people in applying their strength to the mission and ensure all members are engaged, respected, valued, and contribute their talent and energy effectively.
3. Design, develop, and implement Eureka’s communications/public relations plan to build awareness of the organization’s mission, programs, services, issues, and achievements.
4. Lead a collaborative process to develop, write, and deliver key messages in multiple formats. Ensure all organizational messages and content are consistent, accurate, and compelling.
5. Design, develop, and implement education and outreach campaigns to motivate people to participate in Eureka’s community zero-waste programs and services and call for additional zero-waste initiatives.
6. Identify, develop, and direct partnerships, sponsorships, and projects with a variety of individuals, community organizations, and media outlets to meet the organization’s communication goals and leverage these and other relationships to grow and engage a strong base of zero-waste advocates.
7. Expand upon and implement internal communication processes.
8. Ensure the organization is well-represented internally and externally, and represent the organization in public. Develop and manage all media relationships and oversee media events.
9. Direct all aspects of Eureka’s communications department, including staffing, budgeting, training, and flow of information, both internal and external. Oversee the creation and execution of annual work plans and budgets. Work closely with the staff leadership and management teams to ensure organizational and departmental capacity to effectively deliver the key messages to key audiences in a timely manner.
10. Manage the work performance of communications staff; provide overall leadership, direction, coordination, and evaluation. Carry out supervisory responsibilities in accordance with Eureka’s policies and applicable laws. Responsibilities include interviewing, hiring, and training staff; planning, assigning, and directing work; appraising staff strengths and performance; mentoring and recognizing staff; addressing conflicts and resolving problems.
11. Work via the Collaborative Leadership Team to support Eureka’s fund development and policy development efforts through effective communications strategies.
1. 5 years of experience in communications, public relations, community outreach, or related communications work for a nonprofit or a combination of nonprofits with social venture experience.
2. 5 years of experience in a leadership role, such as a department director. 5 years of supervisory/management experience in a related field.
3. Ability to embrace, understand and commit to Eureka’s mission and culture and inform its goals and strategies. A commitment to the environment and resource conservation issues and working within a community-based organization with a diverse (broadly-defined) constituency.
4. Excellent communications skills, including the ability to listen, foster dialogue, facilitate, negotiate, and ability to share critical messages in a compelling way. Excellent interpersonal, verbal, and presentation skills.
5. Excellent writer with a proven ability to develop and adapt key messages and content.
6. Recognizes the profound difference between problem solving and creating solutions and actively creates a vision of Eureka’s desired results to engage others in creating solutions to bring Eureka’s mission into being.
7. Demonstrated success as a leader in a highly collaborative culture with the ability to build teams, mentor staff, communicate effectively, and collaborate with others within the organization.
8. Demonstrated ability to identify, develop, and manage sponsorships and creative partnerships and ability to engage a diversity of stakeholders (such as customers, government entities, individual community members/advocates, policy makers, collaborators and partners, industry members, local business owners, friends and supporters, investors, etc.). Has established deep, quality interpersonal relationships.
9. Demonstrated ability to develop promotional, media, educational, advocacy, etc. campaigns that meet desired outcomes within budget.
10. Demonstrated ability to prioritize and direct multiple projects simultaneously with attention to detail and with minimal supervision/a high degree of self-accountability.
Click Apply now to complete an online application. If you have any questions, please send an email to email@example.com or call Eureka’s Human Resources Department at 612-455-9135.
Eureka Recycling is an affirmative action and equal opportunity employer.