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Director of Integrated Marketing & Communications

This job is no longer available

Employer
Twin Cities Public Television (tpt)
Posted
Wednesday, January 29, 2014
Closes
Friday, February 28, 2014
Location
St. Paul, MN
Employment Status

Further information

Twin Cities Public Television, a Star Tribune 2013 Top Workplaces Employer, is seeking a skilled and experienced Director of Integrated Marketing & Communications that is responsible for driving tpt’s consumer marketing and communications efforts including managing on air promotion, magazine, e-marketing, digital marketing, social media, Public Relations and events. Key responsibilities include conceptualizing, planning, and executing a fully integrated marketing and communications program in support of tpt’s content, development and fundraising activities. This person is a senior communications specialist and modern marketer who will create engagement strategies and campaigns to appeal to market segments that can support tpt’s mission.

The qualified candidate will have a strong background in marketing automation, analytics and social media and the ability to leverage his/her past experience in digital marketing strategies and direct marketing in working with non-profit fundraising or membership based organizations.

Responsibilities:

INTEGRATED MARKETING

  • Responsible for knowledge of developing trends in digital marketing and of user behavior.
  • Conceptualize, plan, and execute a fully integrated marketing and communications program in support of tpt’s content, development and fundraising activities.
  • Create engagement strategies and campaigns that appeal to market segments that can support tpt’s mission.
  • Create and execute marketing and communications strategies including e-mail, digital, mobile and social networking to create new leads and achieve annual and revenue goals.

BRAND

  • Administers the development and approval of the annual brand communication strategies and plans.

MARKET DATA ANALYSIS & REPORTING

  • Analyze and translate CRM data and social media trends into actionable campaigns to maximize the conversion of audiences into supporters.
  • Partner with the Senior Vice President of Revenue to develop key measurement strategies and metrics.
  • Work with web analytics team to establish reports that measure successes and help identify opportunities.

CONTENT CREATION

  • Support all tpt business units as the internal marketing agency developing a cohesive, collaborative working relationship between all service and communication departments.

MEDIA RELATIONS

  • Oversee media relations and partner outreach to barter, event partner, feature and/or promote tpt’s and our content (stories, videos, etc.).

PRODUCTIONS

  • Manage development cycle of magazine production events team to ensure efficient processes, strong vendor relationships and resulting work is aligned with key strategies.

SOCIAL MEDIA

  • Improve engagement with the tpt's social media community to increase revenue generation and brand awareness.

Required Skills and Abilities:

The desired qualities and attributes that this new position will possess to achieve maximum results are:

  • BA/BS degree is required. MBA Strongly preferred.
  • 7+ years of progressive marketing management experience in digital or direct marketing.
  • Previous experience successfully managing digital strategy and execution working in non-profit fundraising or a membership based organization.
  • Experience working with Eloqua (marketing automation) and Salesforce (CRM) is a plus.
  • Ability to work with all levels of leadership and articulate data and findings to be applied to the business.
  • Strong organizational skills and attention to detail.
  • Excellent quantitative and analytical skills.
  • Strong written and oral communication skills.
  • Strong web analytics skills including experience with web analytics software, such as Google Analytics and social media dashboards.
  • The ability to build and maintain relationships with internal and external constituents in a friendly and professional manner.
  • The ability to create and execute strategy and lead through change and changing technology.

If you possess the necessary direct work experience required for our new Director of Integrated Marketing & Communications, please click Apply now to visit our Career Center and apply online. Twin Cities Public Television is an Equal Employment Opportunity employer

 

Twin Cities Public Television (tpt)

We have been designated by our employees as a Star Tribune Top Workplace multiple years running.