University of St. Thomas

Associate Vice President, Creative Director

St. Paul
Nov 16, 2016
Feb 07, 2017
Job Type
Employment Status
Full Time

The University of St. Thomas invites qualified candidates to apply for an  Associate Vice President, Creative Director position within the Marketing and Communications Department.

As one of the senior leaders of the marketing, insights and communications team, the Associate Vice President (AVP), Creative Director will play a critical role. The incumbent is responsible for leading the creative staff of 17 and developing a vision and guidelines for all creative work which can include print collateral, digital/social advertising, websites, outdoor and radio advertising, and any other marketing asset developed. Reporting directly to the CMO, the AVP will rely on their extensive experience and professional judgment to set a vision for the creative group, assign resources according to priority and need, and ensure a high delivery of quality and impact for St. Thomas’s marketing programs. Reporting to the AVP will be the head of the photography/videography team, the head of the graphic design team, the head of the web development team, copywriters and a producer. Key peers of the AVP, Creative Director will be the AVP of Marketing Strategy, Director of Insights/Analytics, Communications Director and Public Relations Director. The AVP, Creative Director is considered an expert in all facets of the creative process and the creative industry with particular expertise in digital/social advertising and copywriting skills. The incumbent is able to lead their team and maximize the talent of team members. In addition, the AVP has the ability to collaborate across the MIC department, as well as across the entire university.

1. Direct and manage the development and execution of all creative assets.  Translate marketing objectives into clear creative strategies with outcomes and performance measures.

2. Lead and direct creative professionals including graphic designers, copywriters, web developers, photographers and outside agency resources to ensure multi-channel campaigns are delivered on time and with the highest level of quality. Coach, mentor and provide feedback to creative teams.

3. Collaborate with CMO and other departmental leaders to develop visual communication standards and ensure those standards are met as various projects develop and roll out.

4. Oversee client pitches and proposals.  Ensure message is delivered effectively to all stakeholders.  Lead efforts to foster enthusiasm for creative efforts put forth by team.

5. Meet with clients and campus leadership to explain campaign strategies and develop client-centered solutions.

6. Oversee the hiring, training and ongoing development of creative staff.

7. Other duties as required.      

This is a full-time, benefits eligible position. The University of St. Thomas offers a competitive and comprehensive benefits program, which includes medical, dental, vision, life, long-term care, legal, and disability insurance coverages. Offerings also include retirement plans, flexible spending accounts, a health savings account, and an employee assistance program. The University provides tuition remission to its employees, spouses, and dependents. In addition, the University values a healthy work/life balance and has generous provisions for paid time off.


Minimum qualifications: Bachelor’s degree in Marketing or a related field and ten years of progressively responsible experience in a creative marketing/design lead position.  An equivalent combination of education and experience from which comparable knowledge and skills have been acquired may be substituted.

Preferred qualifications: experience as a creative director in an advertising agency.

Knowledge of:  Can demonstrate a strong understanding of brand development and multichannel marketing concepts.  Understands design and smart copy, and recognize fresh approaches to advertising. Computer skills:  Experience with a variety of software, including Photoshop, InDesign, Flash, etc.

Skill in: Interpersonal and Communication Skills: Skill in working collaboratively with leadership and clients on a regular basis. Excellent communication skills, both written and verbal.  Leadership and Management Skills: Participate actively as a senior leader in the MIC department.  Ability to lead and manage team by keeping projects on schedule, managing time and growing and developing skill of team members.

Abilities: Creativity: Ability to invent new ideas for branding, advertising campaigns and marketing messages. 

Analytical Skills: Ability to analyze trends, look at new data and remain current with marketing and creative trends and changes in technology.  Decision-Making Skills: Ability to meet timelines, and make timely decisions on final copy, final art, finished commercials and radio spots. Ability to present ideas clearly and concisely and create enthusiasm among stakeholders. Comfortable interacting with clients and internal staff alike.

Inspired by Catholic intellectual tradition, the University of St. Thomas educates students to be morally responsible leaders who think critically, act wisely, and work skillfully to advance the common good.  The successful candidate will possess a commitment to the ideals of this mission statement.

In light of its commitment to create and maintain a safe learning and working environment, employment with the University of St. Thomas requires successful completion of a background screening.

The University of St. Thomas, Minnesota Human Resources Department advertises the official job listing on its website. If you are viewing this posting from a site other than “Jobs at St. Thomas”, the University assumes no responsibility for the accuracy of information.

The University of St. Thomas is an Equal Opportunity Employer

Special Instructions to Candidates:

Applicants will be asked to upload a resume to their profile and copy/paste a cover letter into the application.

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