Marketing Analysis Manager

Minneapolis, Minnesota
Dec 07, 2016
Apr 05, 2017
Management, Marketing
Employment Status
Full Time

Health Care that Starts with You!

Join a truly mission-driven organization! Independent, nonprofit UCare is recognized as one of the Minnesota's leading health plans. We provide more than 225,000 members across Minnesota and western Wisconsin with the health coverage plans and services they need to maintain and improve their health. The innovative coverage we create makes a difference for Medicare-eligible individuals, individuals and families enrolled in Minnesota Health Care Programs, such as MinnesotaCare and Medical Assistance, and disabled adults with special health care needs. UCare is growing in size, membership, products, geographic coverage, and employees. We're an organization that's going places. Be part of a team that cares about you, be part of UCare.



At UCare, we deliver high-quality health coverage and services to help members of all ages maintain and improve their health. It's a big job that takes innovative ideas, strategic partnerships, and a commitment to doing the right thing. Above all, it takes a compassionate team that is dedicated to making a real difference in the lives of our members and our communities.


Working at UCare is more than just a career; it's a mission. A mission that defines us as professionals, unites us as an organization, and shapes how we interact with our members and each other. Our values of integrity, community, quality, flexibility, and respect permeate every aspect of our organization - from who we are and how we act, to what we do and how we do it. We owe our continued success to our employees who proudly embody our mission and values in everything they do.


Position Description

Manage research and analysis for overall marketing operations, as well as key cross functional teams through staff leadership and project coordination. Responsibilities include management of UCare competitive market analyses, and enrollment forecasting for annual budget and bid submissions. Also manages quantitative and qualitative market research projects critical to product design, new product and marketing campaign development, brand strategy, and member experience initiatives.

·Manage and execute consumer research through surveys, focus groups, one-on-one interviews, and other means. Identify and manage outside vendors/consultants.

·Lead a cross-functional team that develops annual enrollment projections for all relevant UCare products for bids, the budget, and expansions or strategic initiatives.

·Manage company-wide market research and analysis requests to inform key strategic decisions.

·Serve as consultant to Marketing and Product Management, UCare leadership, as well as other relevant areas as company lead for market research, and consumer feedback.

·Hire, train and manage staff responsible for coordinating and analyzing surveys, developing competitive market analyses, and marketing metrics reports in order to support Marketing and Product Management departments and other key stakeholders.

·Oversee intranet libraries for market analysis reports, marketing metrics and market research findings.  Prepare and present analyses and recommendations to support strategic planning and inform business decisions.

·Oversee Google analytics and related marketing metrics through CRM system to inform UCare's marketing strategies and tactics.

·Other projects and duties as assigned. 


Bachelor's degree in marketing, business administration, and/or related field required.

Required Experience

Three years of experience in a product or service-based organization with product/market/research and analysis responsibilities.  Experience should include: managing staff, leading analysis and planning activities, using data to inform strategies, as well as summarizing and presenting information.

Preferred Experience

Experience in health care/managed care a plus.


UCare is proud to be a recognized Star Tribune Top Workplace for the 7th consecutive year. As a part of our collaborative team, you'll experience the rewards that come with helping others and seeing the positive results of your hard work. We value and respect each individual's ideas and contributions, and give you the freedom to grow both personally and professionally. We are centrally located, and offer onsite education, equipment and wellness resources, a myriad of volunteer activities, and a number of other rewards. If you're looking for a welcoming environment that celebrates what you have to offer, helps you build on your strengths, and gives you the opportunity to truly make a difference, we invite you to apply.

As an Equal Opportunity/Affirmative Action Employer, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.





Enter a highly collaborative environment where people are truly engaged, and feedback is valued. You'll enjoy a competitive salary and benefits, as well as a host of other perks, including a nationally recognized wellness program, and a bright, open, award-winning office space in Northeast Minneapolis just minutes from major freeways and retail centers. At UCare, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.

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