University of St. Thomas

Marketing Program Director - Opus College of Business

Dec 20, 2016
Feb 16, 2017
Job Type
Employment Status
Full Time

The University of St. Thomas invites qualified candidates to apply for a Marketing Program Director within the Opus College of Business.

The Marketing Program Director reports to the Associate Vice President for Marketing Strategy and serves as one of two chief brand strategists for OCB.  Drawing from the university’s mission and strategic priorities, the Program Director has overall responsibility for leading/coordinating marketing efforts that promote the Opus College of Business.  This position collaborates with departments and disciplines within OCB to efficiently use resources in reaching constituents through effective messaging, accurate branding and innovative media.   This position ensures that OCB has strong strategic thinking & insights to inform the marketing plans and that OCB is set up to win in attracting students.

  1. Develops & executes the annual strategic marketing plan for the Opus College of Business, including identifying key knowledge gaps, action plans to address those gaps, key audiences and key messages. Researches and analyzes marketing and advertising programs to identify additional opportunities.
  2. Develops, directs, and executes advertising and visibility campaigns at the College level for all marketing vehicles including outdoor, digital/social, web, print, radio, etc. Ensures materials are consistent for brand identity and are of high quality.
  3. Directs and manages the production of all print materials, including viewbooks, brochures, invitations, mailings, reports, etc. Reviews and edits creative promotional materials. 
  4. Oversees the maintenance of a clear, compelling, and user-friendly website. Provides web content strategy, and leads regular website redesigns, and trains staff website contributors.
  5. Directs and manages OCB social media channels, serving as a liaison to the St. Thomas Social Community Manager.
  6. Other duties as assigned.

This is a full-time, benefits eligible position. The University of St. Thomas offers a competitive and comprehensive benefits program, which includes medical, dental, vision, life, long-term care, legal, and disability insurance coverages. Offerings also include retirement plans, flexible spending accounts, a health savings account, and an employee assistance program. The University provides tuition remission to its employees, spouses, and dependents. In addition, the University values a healthy work/life balance and has generous provisions for paid time off.


Minimum qualifications: Equivalent to a Bachelor’s degree in communications/marketing and five (5) years of professional marketing communications experience.

Knowledge, skills and abilities:

  • Microsoft Office proficiency; understanding of content management systems; experience in social media; strategic planning.
  • Strategic thinking/critical reasoning:  Must be a strong strategist with the ability to focus and prioritize
  • Marketing: Ability to understanding image, select appropriate messages, execute marketing campaigns and interpret results. 
  • Analytical Skills: Ability to analyze trends, look at new data and remain current with marketing and media trends and changes in technology.
  • Decision-Making Skills: Ability to meet deadlines and make timely decisions on final products.  Must be able to use independent judgment to fulfill the responsibilities of this position.
  • Influence and Communication Skills: Skill in working collaboratively with leadership and clients on a regular basis. Excellent communication skills, both written and verbal.  Ability to present ideas clearly and concisely and create enthusiasm among stakeholders. Comfort interacting with clients and internal staff alike.
  • Leadership Skills: Collaborate with senior leaders in MIC department and across the University.  Lead marketing efforts at the College level. 

Inspired by Catholic intellectual tradition, the University of St. Thomas educates students to be morally responsible leaders who think critically, act wisely, and work skillfully to advance the common good.  The successful candidate will possess a commitment to the ideals of this mission statement.

In light of its commitment to create and maintain a safe learning and working environment, employment with the University of St. Thomas requires successful completion of a background screening.

The University of St. Thomas, Minnesota Human Resources Department advertises the official job listing on its website. If you are viewing this posting from a site other than “Jobs at St. Thomas”, the University assumes no responsibility for the accuracy of information.

The University of St. Thomas is an Equal Opportunity Employer

Special Instructions to Candidates:

Applicants will be asked to upload a resume to their profile and copy/paste a cover letter into the application.

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