Paid Search Strategist

Minneapolis, Minnesota
Dec 23, 2016
Mar 31, 2017
Employment Status
Full Time
Digital People is looking for a Paid Search Strategist for amazing long-term contract positions! In these roles you will be responsible for managing paid search campaigns (PPC, pay per click) on multiple channels including Google, Bing, Facebook, etc. and supporting all aspects of paid search from strategy development, implementation, optimization, reporting and analysis. If you have experience with online marketing with a heavy focus on with paid search management across multiple channels and possess a great depth of tactical knowledge in paid search services, then we want to talk you! The ideal candidate for the Paid Search Strategist position is a self-starter who can manage all detailed aspects of client's day-to-day paid search campaign activities.  Job Responsibilities:  Research and strategize paid search campaign plans for our clients.  Manage accounts to ensure all project deliverable deadlines are met.  Facilitate the management and growth of paid search accounts and ensure that the expectations of the clients are met.  Analyze and report on Pay per Click campaign results and present to client by documented report and presentations as necessary.  Develop and maintain understanding of marketplace dynamics and key players, and communicate to internal customers.  Provide client feedback and work with external and internal creative resources to develop effective post-click landing experiences.  Required Experience:  Experience in paid search operations with an understanding of web analytics.  Current experience managing spend of at least 10k a month  Experienced with paid search keyword research, campaign construction, daily optimization, test plan construction, and in-depth analysis is required.  Experienced in creating and presenting campaign reports including ROI, conversion rates, etc.  Advanced proficiency in Microsoft Office applications especially in Microsoft Excel, and other Paid Search, Web Analytics applications.  2 plus years of Customer Service or Account Management.  Skills and Education:  Demonstrated success as an PPC trafficker and operations leader  Google Adwords certification within the last year  Strong understanding of online advertising platforms - experience with Marin or Kenshoo desirable  Proficient with database driven web analytics and comfortable crunching numbers  Effective written and verbal communicator with influencing skills.  Client facing and service oriented  Strong judgment and attention to detail  Technically oriented  Ability to collaborate cross-functionally to execute product strategy.  Strong analytical, problem-solving and prioritization skills.  Bachelor’s degree from accredited college or university required. Digital People, an Atterro company, has over 25 years of dedicated experience for creative, interactive and marketing job placements in roles such as designer, developer, analyst, project manager, marketing specialist, user experience and copywriter. We understand that there is a bigger story behind every resume and that creative juices come from real live humans, so connect with us today and let us help you find a place to showcase your talent!