Digital Marketing Specialist
BulkReefSupply.com is an online retailer of top quality products for saltwater aquarium hobbyists. We currently have an opportunity for a Digital Marketing Specialist on our Marketing team. This position is responsible for strategically building and executing the email marketing program to drive sales as well as managing the buying and day-to-day optimizations of all paid advertising accounts.
- Build and execute all facets of email marketing campaigns including content development, and performance reporting and analysis.
- Analyze results and develop testing plans to improve email performance metrics.
- Monitor daily campaign performance for paid advertising accounts, including Google AdWords and Bing
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- 2-3 years’ experience managing paid advertising campaigns/PPC
- 2-3 years’ experience in marketing, e-commerce preferred
- 2-3 years’ experience in email marketing– html coding, optimization, a/b testing, as well as list coordination, segmentation, campaign building and use of an Email Service Provider (ESP) such as Listrak, SilverPop, ExactTarget, etc.
- Working knowledge of HTML, CSS & mobile email design
- Certified in Google AdWords
- Strong oral and written communication skills
- Detailed and organized
If you possess a strong sense of self-motivation and thrive in a self- directed, fast paced entrepreneurial environment this could be the opportunity for you. We offer a competitive wage and benefit program. Interested candidates please send a resume. For more information about Bulk Reef Supply please visit our website at www.bulkreefsupply.com
BulkReefSupply.com is a EEO/AA Employer