Digital Marketing Specialist-SEO/SEM

Location
Duluth, Minnesota
Posted
Mar 15, 2017
Closes
Apr 14, 2017
Employment Status
Full Time

Digital Marketing Specialist-SEO/SEM

Members Cooperative Credit Union is seeking a Full-Time Digital Marketing Specialist in our Duluth office to provide support to our busy marketing department. Social Media experience required and video capabilities preferred.
Qualifications include:

2 year degree required/ 4 year degree preferred in communication, business, marketing, digital marketing, digital communications or related field and a minimum of  3 years of professional experience in online/digital marketing or a combination of education and experience providing equivalent knowledge

Duties/Responsibilities:

Executes the marketing plan through promotions and communications via electronic and digital channels (i.e. website, email, blog(s), social media, video mobile technology, etc.)

Serves as the primary social media expert by ensuring content is consistent and engaging, identifying and implementing new opportunities, researching trends, and reporting monthly metrics. Create, leverage, and manage targeted social media campaigns. Consistently utilize a dynamic “social voice” to drive engagement.

Enhance SEO and SEM performance, including use of keywords and Google Adwords.

Utilize CMS system to update website content and work closely with graphic designer and build landing pages for promotions.

Maintain regulatory compliance across the website and all digital campaigns/channels.

Assist with email marketing strategy, analysis, and execution.Track, analyze, and report on digital marketing-related activity on a monthly basis.

Works with marketing team and other departments to develop video content for and external credit union initiatives. (i.e. online tutorials, website/YouTube cotent, etc.)

To learn more or to apply, visit www.membersccu.org/employ.

EOE