Category Content Lead

3 days left

Employer
Location
Minneapolis, Minnesota, United States
Posted
Apr 13, 2017
Closes
Apr 29, 2017
Category
Business, Other
Employment Status
Full Time
PRIMARY FUNCTIONThe Product Content Category Lead will serve a key role in managing the PDP for Target.com.  This position will have ownership over content curation for a given category, including long copy, image direction, auto-bullet/feature content, size and fit integration, product title best methods as well as defining and managing all category-relevant third party content vendor contracts and relationships within their category. PRINCIPLE DUTIES AND RESPONSIBILITIES
  • Enhanced Product Data and Content
  • Lead development of content strategy for a given category, partnering closely with Site Merchandising, Item managers and Merchants
  • Develop a cohesive Product Content plan, determining the appropriate mix of data and content necessary to enhance the Guest Experience through robust, curated product detail pages.
  • Determine and build an acquisition strategy for assigned categories, and build out delivery tactics using vendors, internal resources, and third party and agency partners.
  • Images: benchmark competitive landscape to understand relevant photography style, image count and User Generated Content needed to create the best guest experience. Own PDP input for style-guide creation.
  • Features and Long-Copy: Collaborate with internal partners (PD&D, packaging, Food Scientists, Item Managers, and SEO) to identify important product attributes for use in long-copy and feature content on PDP.  Implement the best format for copy and feature content based on category needs.
  • Vendor Negotiations (Third Party Content Providers):  Work with relevant third party data providers, partnering to align services provided, contract pricing, contract negotiations and relationship management.
  • Product Title: Understand Google Trends and Internal search trends to advocate for improved Product Title work within the IDS team.  Ensure this same language is incorporated into other copy formats.
  • Size & Fit: Manage the creation of size & fit collateral (trend positions only).  This involves incorporation of meta-data from Global Photo and size and fit information from PD&D. Develop strategy to increase User-Generated content in this space.
  • Develop strong relationships with Product Teams and EDABI to advocate for and partner in the development of improved systems and tools to support digital content.
  • Achieve coverage goals that reflect best-in-category content positioning for the digital channel.
  • Develop Standards for Enhanced Product Data and Content
  • Implement coverage goals by Content Type based on category need and competitive landscape
  • Ensure standards align with budget guidelines.
  • REPORTING/WORKING RELATIONSHIPS
  • Reports to Director, Product Content and Item
  • Internal Clients: Item, Site Merchandising, Merchandising, Target Marketing, In-house, Photo Studio, India, PD&D, Packaging, Accessibility, Product Tools, EDABI
JOB REQUIREMENTSMINIMUM REQUIREMENTS:
  • Four-year college degree with focus in business, marketing, editorial/creative, or related field preferred.
  • 3-5 years' experience within Product Content, Marketing, Site Merchandising, Item or Merchandising
  • Digital, eCommerce experience highly preferred
  • Proven leadership and decision-making skills
  • Strong partner relationship skills
  • Strong planning and organization skills
  • Assertiveness and strong initiative to drive change
  • Strong detail orientation with high degree of accuracy
  • Ability to be flexible, adapt quickly and work with ambiguity
  • Strong creative problem solving skills
  • Strong communication, presentation skills
  • Strong execution skills, self-motivated, able to set work plans and prioritize
  • Self-starter and able to thrive in a highly dynamic environment.