Category Content Lead

Minneapolis, Minnesota, United States
Apr 13, 2017
Apr 30, 2017
Business, Other
Employment Status
Full Time
PRIMARY FUNCTIONThe Product Content Category Lead will serve a key role in managing the PDP for  This position will have ownership over content curation for a given category, including long copy, image direction, auto-bullet/feature content, size and fit integration, product title best methods as well as defining and managing all category-relevant third party content vendor contracts and relationships within their category. PRINCIPLE DUTIES AND RESPONSIBILITIES
  • Enhanced Product Data and Content
  • Lead development of content strategy for a given category, partnering closely with Site Merchandising, Item managers and Merchants
  • Develop a cohesive Product Content plan, determining the appropriate mix of data and content necessary to enhance the Guest Experience through robust, curated product detail pages.
  • Determine and build an acquisition strategy for assigned categories, and build out delivery tactics using vendors, internal resources, and third party and agency partners.
  • Images: benchmark competitive landscape to understand relevant photography style, image count and User Generated Content needed to create the best guest experience. Own PDP input for style-guide creation.
  • Features and Long-Copy: Collaborate with internal partners (PD&D, packaging, Food Scientists, Item Managers, and SEO) to identify important product attributes for use in long-copy and feature content on PDP.  Implement the best format for copy and feature content based on category needs.
  • Vendor Negotiations (Third Party Content Providers):  Work with relevant third party data providers, partnering to align services provided, contract pricing, contract negotiations and relationship management.
  • Product Title: Understand Google Trends and Internal search trends to advocate for improved Product Title work within the IDS team.  Ensure this same language is incorporated into other copy formats.
  • Size & Fit: Manage the creation of size & fit collateral (trend positions only).  This involves incorporation of meta-data from Global Photo and size and fit information from PD&D. Develop strategy to increase User-Generated content in this space.
  • Develop strong relationships with Product Teams and EDABI to advocate for and partner in the development of improved systems and tools to support digital content.
  • Achieve coverage goals that reflect best-in-category content positioning for the digital channel.
  • Develop Standards for Enhanced Product Data and Content
  • Implement coverage goals by Content Type based on category need and competitive landscape
  • Ensure standards align with budget guidelines.
  • Reports to Director, Product Content and Item
  • Internal Clients: Item, Site Merchandising, Merchandising, Target Marketing, In-house, Photo Studio, India, PD&D, Packaging, Accessibility, Product Tools, EDABI
  • Four-year college degree with focus in business, marketing, editorial/creative, or related field preferred.
  • 3-5 years' experience within Product Content, Marketing, Site Merchandising, Item or Merchandising
  • Digital, eCommerce experience highly preferred
  • Proven leadership and decision-making skills
  • Strong partner relationship skills
  • Strong planning and organization skills
  • Assertiveness and strong initiative to drive change
  • Strong detail orientation with high degree of accuracy
  • Ability to be flexible, adapt quickly and work with ambiguity
  • Strong creative problem solving skills
  • Strong communication, presentation skills
  • Strong execution skills, self-motivated, able to set work plans and prioritize
  • Self-starter and able to thrive in a highly dynamic environment.