Sales Training&Enablement Lead - Target Media Network

Minneapolis, Minnesota, United States
Apr 23, 2017
Jun 02, 2017
Employment Status
Full Time
JOIN US AS A Sales Training & Enablement Lead             Similar Industry Titles and Key Words: Product Marketing, Go To Market Strategist/Lead, Marketing Strategist/Lead, Digital Media Sales Strategist, Marketing Product OwnerA Sales Training & Enablement Lead owns the end to end development of Target Media Network marketing solutions/products (positioning, messaging, and training).  They will partner with our product, sales, and insights team to develop a unique market position.The lead will coordinate with internal team teams and external agencies to produce sales and training materials that will enable our sales force to successfully drive revenue.A TMN Training & Enablement Lead will always be learning and is willing to tackle educating our sales force on various digital marketing and retail trends.Use your skills, experience and talents to be a part of groundbreaking thinking and visionary goals.  As a Sales Training & Enablement Lead, you'll take the lead as you…Go-To-Market Strategy Development:
  • Develop solution/product positioning and messaging that differentiates our solutions in the market including: developing launch material, managing consistent messaging in our marketing collateral, new feature announcements, & content help
  • Provide sales enablement for new solutions sold via our sales force by communicating the value proposition of the solutions and developing the sales tools that support the selling process of our solutions including: Pitch decks, sales talking points, & objection handling
  • Plan full range of marketing activities for a marketing solution including: client emails, events, PR, advertising, etc.
  • Coordinate with internal teams & external agencies on the production of materials for solution marketing campaigns including: video production, graphic design & website production
  • Plan the launch of new solution/product releases- manage the cross-functional implementation of the plan across sales, marketing, product management, and supportTraining/Education:
  • Develop training materials & train sales force on go-to-market solutions & education topics that are trending in the digital marketing and retail space
  • Help onboard new sales team members
  • Master student constantly learning about the latest trends in digital marketing & retail
  • Educate sales, internal partners, and clients on our unique position in the marketplace
  • 4-year college degree or higher
  • 5+ years digital media / marketing and analytics (retail/publishing experience preferred)
  • Digital ad sales or sales training experience is a plus
  • Demonstrates strong partnerships with product and insight teams
  • Excellent verbal and written communication skills with the ability to easily discern features and benefits and write in a compelling, client-focused language
  • Strong results-orientation individual combined with excellent judgment and problem solving skills; track record of product success
  • Self-starter who enjoys producing and seeing their work come to lifePREFERRED SKILLS:
  • Ability to translate complex digital media, measurement, and retail concepts into simple easy to understand stories- ability to visually illustrate messages and develop concepts going beyond words
  • Previous experience developing product marketing material to support product suite with strong collaboration across the organization (product management, marketing, design, training)
  • Clear demonstration of influencing key stakeholders in a complex organization & ability to work through ambiguity