Insights and Analytics Associate, Admissions

Location
St. Paul
Posted
Jun 12, 2017
Closes
Jun 13, 2017
Category
Education
Job Type
Employee
Employment Status
Full Time

The University of St. Thomas invites qualified candidates to apply for an Insights and Analytics Associate, Admissions position within the Marketing and Communications Department.

The Insights and Analytics Associate for Admissions serves as a key member of both the Admissions and Insights & Analytics teams, focusing on development, analysis, and optimization of recruitment activities within Undergrad Admissions. This person will partner with the Director of Insights & Analytics, the Embedded Marketer and the broader Admissions team to identify and work toward shared goals. This person will be responsible for understanding and communicating the target markets, trends, educational needs, and communication preferences of respective audiences. This person will contribute to strategy, assist in execution, and lead measurement, optimization, and reporting of marketing programs.

Essential Functions:

  1. Develop/execute plan to build University insights for prospective students and their parents, leveraging internal resources and outside suppliers to conduct primary research and leverage secondary research.
  2. Provide stakeholder insights and competitive intelligence relevant to the undergrad recruitment process, contributing to development of marketing materials and selection of media channels.
  3. Manage recruitment campaign monitoring by establishing KPIs, ensuring ability to analyze effectiveness, attribute success across channels, and recommend adjustments as necessary.
  4. Optimize performance of campaigns by testing messages, analyzing and editing keyword lists, and developing and adjusting criteria to reach target audiences.
  5. Meet with campus leadership and key admissions stakeholders to understand needs, explain results, and develop solutions.

This is a full-time, benefits eligible position. The University of St. Thomas offers a competitive and comprehensive benefits program, which includes medical, dental, vision, life, long-term care, legal, and disability insurance coverages. Offerings also include retirement plans, flexible spending accounts, a health savings account, and an employee assistance program. The University provides tuition remission to its employees, spouses, and dependents. In addition, the University values a healthy work/life balance and has generous provisions for paid time off.

Qualifications:

Minimum qualifications: Bachelor’s degree in marketing, communications, business or related field, and three years of digital marketing experience and lead generation campaigns to include the following: experience directing consumer research including setting goals/objectives, selecting appropriate research techniques, managing vendors, effectively communicating results, etc. Functional expertise in online paid marketing. Strong working knowledge of Google Analytics or similar analytics tools. Experience leveraging research tools (Google keyword planner, Webmaster Tools, Spyfu, Hubspot, etc). Experience with email marketing and marketing automation platforms (Pardot, Marketing Cloud, Marketo). Experience using social media monitoring tools.

Knowledge of: Strong working knowledge of Google Analytics or similar analytics tools. The use of research tools (Google keyword planner, Webmaster Tools, Spyfu, Hubspot, etc). The use of email marketing and marketing automation platforms such as Pardot, Marketing Cloud, and/or Marketo. The use of social media monitoring tools. Solid understanding of user experience, content marketing, social media, usability, and digital technologies and best practices.

Skill in: Analytical and data driven approach to decision making. Ability to see themes across data points to generate insights and best practices. Attention to detail and the ability to identify when changes need to be made to maintain quality. Strong organizational skills; ability to handle multiple tasks and priorities and meet assigned deadlines. Excellent communication skills, both written/visual and verbal.

Abilities: Ability to develop strategy, oversee vendors, coordinate projects with internal stakeholders. Ability to work well independently and as part of a team.

Inspired by Catholic intellectual tradition, the University of St. Thomas educates students to be morally responsible leaders who think critically, act wisely, and work skillfully to advance the common good.  The successful candidate will possess a commitment to the ideals of this mission statement.

In light of its commitment to create and maintain a safe learning and working environment, employment with the University of St. Thomas requires successful completion of a background screening.

The University of St. Thomas, Minnesota Human Resources Department advertises the official job listing on its website. If you are viewing this posting from a site other than “Jobs at St. Thomas”, the University assumes no responsibility for the accuracy of information.

The University of St. Thomas is an Equal Opportunity Employer

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