Sr Target Guest Access Ad Product & Channels Analyst

Minneapolis, Minnesota, United States
May 21, 2017
Jul 08, 2017
Business, Other
Employment Status
Full Time
PRIMARY FUNCTIONPRINCIPAL DUTIES AND RESPONSIBILITIESThe technology and data that enable smart media buying in the digital space has pushed today's marketer to find new approaches to buying that media. That marketer is being asked to think beyond the campaign, with a focus on nimble, iterative content combined with data-driven media that delivers measurable results. As part of the Enterprise TGA team at Target, this team member will take an always-on, guest-centric approach to the social, video, display and audio channels, helping to develop content and processes that deliver on Target's enterprise marketing and business objectives. This person must have the ability to take a data-driven approach to everyday work, with an eye toward technological advancements that will make in the digital space. Use your skills, experience and talents to be a part of groundbreaking thinking and visionary goals.  As a Senior Analyst, Enterprise TGA Content, you'll take the lead as you… Manage the content development process for the Enterprise TGA initiative, in collaboration with Target creative teamsDevelop new and innovative ways to build creative for ETGA, with a focus on automation and scaleFind operational efficiencies in the content development process that free up time for higher order workBuild and maintain a testing calendar specific to ETGA content, in support of annual learning objectivesOversee execution of A/B testing within ETGAHelp TGA team members hit P&L goalsDevelop content reporting process and outputs for ETGACommunicate creative best practices by channel and platform to stakeholders, based on learnings from testing calendar and ongoing performanceReport back creative performance to social and digital stakeholders, weekly and monthlyEvangelize the always-on approach to content and media to stakeholders outside of Enterprise TGAREPORTING/WORKING RELATIONSHIPSReports directly to Sr. Manager, Enterprise TGAJOB REQUIREMENTSMINIMUM REQUIREMENTSBachelor degree required3-4 years of media planning/buying experienceExperience with and strong knowledge of social media platformsTrack record of thinking strategically, delivering results and managing operationsExperience managing a P&L-driven marketing/media budget (direct response)Ability to solve problems creatively and effectivelyExperience developing and executing content and media testingExperience with leveraging product feeds to power dynamic contentAbility to collaborate and navigate large organizations effectivelyStrong analytical skills and data acumenStrong verbal and written communication skillsDESIRED REQUIREMENTSComfortable engaging with agile product development teamsExperience managing outside agency partners

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