Sr SEM Manager

Minneapolis, Minnesota, United States
Jul 31, 2017
Nov 29, 2017
Employment Status
Full Time

About This Opportunity
Join Target's Digital Media team, where your goal is to make the multi-channel shopping experience as simple, secure and enjoyable as a visit to your local Target store. You will develop strategies and data centric processes that drive sales and innovation while creating a fast, fun experience that inspires measurable guest loyalty.

Use your skills, experience and talents to be a part of a team that values groundbreaking innovation and visionary goals. As a Sr. Manager - Paid Search/SEM you'll take the lead as you…
  • Plan and manage Paid Search/SEM and Shopping campaigns to maximize traffic, sales and loyalty through strategy development, campaign execution, management and reporting
  • Conduct ongoing analysis/reporting to measure performance and drive strategy and discussions
  • Test and research new technologies, data and media channels
  • Collaborate with other program managers to support enterprise business objectives
  • Partner with major search vendors to drive innovative solutions through targeting, testing, segmentation and reporting
  • Partner across media, marketing and merchandising to ensure plan and execution alignment
  • 4-year Degree in Business, Marketing, Finance, Economics, Mathematics or related areas of study or equivalent work experience
  • 5+ years' experience in SEO/SEM is required
  • Strong analytical skills including campaign performance analysis and web analytics
  • Advanced computer skills, including proven experience in Excel (including, but not limited to, pivot tables)
  • Proven ability to communicate complex concepts to peers and stake holders
  • Ability to manage and consume large amounts of data via relationship database structures and synthesize into meaningful insights
  • Solid understanding of testing, segmentation and reporting processes
  • Comfortable with ambiguity and able to adapt project plans and tasks to changes
  • Up to date on Paid Search space, with knowledge of retail strategies/tactics
  • Passionate about the digital space, specifically SEO/SEM
  • Creative problem solving skills

Similar jobs

More searches like this

Similar jobs