Director of Marketing
7 days left
- Employment Status
- Full Time
Doherty Staffing Solutions has partnered with an innovative and growing St. Cloud company in their search for a Marketing Director. Desire to work in a rapidly growing company with cool products and a fun culture is required. This is a Direct Hire opportunity with initial screening by Doherty. Our client offers a competitive compensation package, based on experience
Reporting to the President and overseeing one direct report, the Director of Marketing will drive profitable revenue by developing and executing the company's marketing strategy, including planning, coordinating, and executing all B2B marketing activities. While experience among existing channels (online, email, catalog, distribution, print) is valuable, flexibility and willingness to adapt and learn new channels is highly valued. Leadership and teamwork are critical parts of this role, as is a highly analytical orientation. As the guardian of the company brand and the financial gatekeeper for all marketing activities the Director of Marketing knows how to measure his or her own activities and uses data to reach optimal decisions. Finally, the Director of Marketing will work closely with new product development and engineering to successfully promote and launch new products.
MARKETING DIRECTOR RESPONSIBILITIES
o Leadership: Lead all marketing efforts and promote a productive and fun work environment that fosters teamwork, data based decision making, and a customer centric focus.
o Coordination: Collaborate with sales to create and execute novel customer acquisition strategies and tactics. Collaborate with product development and engineering to prioritize and launch new products with features/functions that address market needs and opportunities.
o Planning: Develop and maintain the marketing business plan. Select marketing activities that fit the Company's marketing strategy, deliver the highest ROI, and drive revenue growth. Prepare contingencies and milestones to regularly review performance and shift resources accordingly.
o Execution: Deliver results based on the marketing plan, working with external vendors and the marketing team. Seamlessly coordinate and communicate all activities.
o Acquisition: Achieve company customer acquisition and cultivation objectives by developing quarterly, monthly, and weekly marketing plans. Follow through on plans/objectives, hold team accountable, assist team in achieving success on their goals/objectives.
o Brand Management: Enforce written, visual, and virtual brand standards. Enhance the company image across all channels, maintaining company values with customers at all times. Be the liaison with representatives of media and advertising, as well as our marketing vendors.
o Budgeting: Prepare a comprehensive annual budget to fund all recommended marketing activities. Track results (expenses and ROI) monthly, analyzing variances and making changes to meet objectives. Creatively shift resources to pursue new opportunities as they arise.
o Analysis: Track all marketing efforts by activity, business line, and customer segment. Manage the efficiency and effectiveness of marketing plans and projects. Prepare monthly, quarterly, and annual reporting on all of the company's marketing activities and the results of these activities.
o Research: Perform customer surveys, interviews, or focus groups to gather customer intelligence as necessary. Conduct industry and competitor research to refine marketing strategy.
o Customer Orientation: Constantly strive to know our customers and their needs better. Deliver world-class customer service to ensure complete customer satisfaction.
MARKETING DIRECTOR QUALIFICATIONS
• Bachelor's Degree in marketing or business required; advanced degrees or certifications a plus.
• 7+ years of marketing experience, preferably with 3-5 years at a B2B oriented manufacturing, assembly, or value-added distribution environment.
• Lighting industry experience a plus.
• Demonstrated knowledge and success in market segmentation, opportunity analysis, business modeling, and product strategy.
• Excellent analytical abilities and mathematical orientation required.
• Outstanding written, verbal, and visual communication skills.
• Brand management oversight experience.
• Proven success cultivating long term customer relationships and brand loyalty.
• Strong computer skills and technology orientation.
• Strong multitasking ability and high attention to detail.
• Creative and data oriented problem solver.
• Outstanding organization skills.
• Demonstrated ability to be self-motivated and a leader.
To be considered for the Marketing Director opportunity, qualified individuals should submit a resume to firstname.lastname@example.org or call the Doherty Recruiter at 218-470-0274 for additional information.