Director of Player Development
Days: Monday - Friday, TBD - based on business needs
Hiring rate or hiring range: Based on qualifications
Reporting to the Vice President of Marketing, the Director of Player Development is responsible for the creation and execution of the VIP Marketing Strategy targeted at driving revenue from current and new high worth guests. Executes the Player Development strategy and creates a culture of exceptional service and hospitality focused on the VIP guest, while at the same time creating a team of that builds revenue and relationships. Partners with the Vice President of Marketing, marketing, and operational leaders in the creation, implementation, and execution of VIP programming, including but not limited to, entertainment, promotions, VIP Events, offsite events, and other Marketing programs focused on enhancing visitation and loyalty from our VIP guests.
Responsible for annual Player Development budget, including VIP segment revenue goals and supporting expenses to drive profitable growth in operating income. Responsible for adjustments throughout the year including forecasting and variance reporting. Approves payroll and other financial requisitions, purchase orders, and other capital expenditures.
Drive Revenue and Manage Expenses
Plan, analyze, evaluate, and report on all Player Development programs and staff. Directly responsible for revenue and profit targets, including the detailed analysis and reporting of gaming revenue and associated cost.
Works with the Business Intelligence team to identify necessary analysis and definition of the market for growth and development.
Responsible for building the annual Player Development budget, managing expenses, and reporting on variances
Oversees the development and implementation of new programs to ensure high quality patronage and player migration to VIP from non-VIP through personalized services and attention. Ensures guest development on the casino floor as well as outside solicitation of guests via personal contact and group affiliations.
Ensures full adoption and consistent utilization of CRM tools and strategies in support of telemarketing; sales and relationship building efforts; player preferences; extension of offers and rewards; and conversion into visitation and increased loyalty.
Creating a guest experience
Oversees the creation, development, and hosting of all on- and off-property events to maintain guest loyalty, develop new players, and re-establish patronage of inactive players.
Manage the Team
Establishes department performance goals, monitoring, and reporting on results for all assigned programs and staff. Builds a culture that motivates and rewards team members for their efforts toward acquiring new business.
Interviews, selects, hires and promotes team members. This includes training, developing, performance management, disciplinary actions and terminations.
Manage Policy & Procedure
Oversee guest complimentary procedures in accordance with company policy and profitability standards.
Identify compliance risks and take actions necessary to eliminate or minimize risks.
- Must be 18 years of age or older.
- Bachelor's degree in Business, Marketing or related field preferred
- Seven years related work experience, including demonstrated progressive leadership/management in Player Development.
- Current knowledge and experience with casino VIP programs.
- Excellent leadership, organizational and public speaking skills.
- Excellent communication skills and demonstrated effectiveness building strong working relationships.
- Proficiency in word processing, spreadsheets, presentation, and electronic mail software.