Target Trading Team Lead

Employer
Location
Minneapolis, Minnesota, United States
Posted
Aug 20, 2017
Closes
Nov 11, 2017
Employment Status
Full Time
JOIN US AS A TARGET TRADING TEAM LEADAt Target, we've made significant investments in our proprietary digital marketing capabilities and internal team expertise. These initiatives provide transparency and accountability for enterprise wide automated media and enable Target to deliver timely and personalized marketing messages, for our own marketing and for our partners.The Target Trading Team is an entrepreneurial team focused on automated media activation strategy, data-enabled decisions and improving marketing outcomes. This position owns test structure and orchestration for the Trading Team to develop best practices and meaningful KPIs/metrics.  They will contribute to a best in class digital media function; working with a stellar brand, collaborating with premier marketers and providing guidance to several nationally renowned agencies. The ideal candidate will have deep expertise with automated media buying and media analytics along with a natural curiosity and desire to innovate. As a Trading Team Lead, you'll…
  • Leads orchestration of tests initiated from business leads, tracks all automated testing activity and analyzes outcomes to develop best practices and apply learnings
  • Represents automated media measurement and testing needs with key stakeholders and in support of enterprise initiatives
  • Supports development of optimization strategies and execution, encompassing:
    • Margin management, ensuring profitable revenue
    • Ad decisions that fuel marketing goals
      • Store/Digital Traffic
      • Store/Digital Sales
      • Brand Engagement
  • Support the execution of campaigns inclusive of testing, at times including hands on execution of programmatic and/or paid social
  • Work closely with Target Analytics teams to ensure the application of effective data, analytics and analytical tools
  • Develop an in-depth understanding of ad functionality, supply and demand, and delivery mechanisms to ensure optimal test set up and delivery
  • Collaborate with cross functional groups including media activation, media strategy, enterprise measurement, partner agencies and ad product teams to identify efficiencies and optimization opportunities
Requirements
  • B.S. and/or B.A. (4 years)
  • 7+ years of experience in digital marketing focused on analytics or media execution
  • Of which, ideally 4+ years ‘hands-on-keyboard' executional experience with PMPs (Brand Networks, 4C) and social platforms (Facebook, Twitter, etc)
  • Entrepreneurial mindset and outcome focused personality
  • Track record of thinking strategically, leading learning plans and delivering results
  • Refined communication and presentation skills
  • Understanding of data acquisition and application
  • Strong mathematical, statistical and analytical skills

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