Marketing Director, Content Capabilities

Employer
Location
Minneapolis, Minnesota, United States
Posted
Sep 07, 2017
Closes
Sep 23, 2017
Employment Status
Full Time
JOIN US AS A DIRECTOR, CONTENT CAPABILITIESBe responsible for the design and development of the content publishing capability of creating and delivering world class marketing content. Drives measurable impact, including productivity and efficiency gains for Marketing pyramid. Use your skills, experience and talents to be a part of groundbreaking thinking and visionary goals.  As a Director, Content Capabilities, you'll take the lead as you…
  • Define content marketing strategy leveraging research based knowledge, including industry insights to deliver best in class marketing content
  • Partners with creative leadership to ensure content is driving results across channels
  • Build relationships across the company, sharing progress with key stakeholders
  • Manage cross-marketing (perhaps cross-enterprise) coordination and execution of the content strategy to ensure efficiencies. 
  • Design a flexible organizational structure; roles and ideal candidate profiles
  • Lead standing up the new organization inclusive of training and change management within the broader marketing organization
  • Ensures content that is completed internally and externally are aligned with goals defined by Marketing and reflects the Target Brand. 
  • Presents work to key leaders (Marketing and Merchant VP/SVP teams)
Requirements
  • College degree required, graduate level degree preferred, marketing emphasis/major preferred
  • 15 +years related work experience in marketing and brand strategy and communications
  • Ability to think strategically and future focused, anticipating what is to come and potential vs. existing internal capabilities
  • Comfortable with change and disruption
  • External relationships/resources to leverage through design process
  • Skills to design and bring to life a new organizational structure and working model
  • Proven ability to communicate and work collaboratively across various functions
  • Demonstrated effectiveness developing strong relationships with senior management and influence successfully
  • Proven ability and experience in communicating vision to engage and inspire 
  • Ability to see solutions from a Guest's perspective and deliver against business needs without sacrificing content vision
  • Experience and ability to present to all levels of leadership with confidence

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