Director Creative-Seasonal Campaigns

Minneapolis, Minnesota, United States
Sep 09, 2017
Nov 24, 2017
Employment Status
Full Time
PRIMARY FUNCTIONOversees the development/execution of seasonal campaign creative assignments. Manages creative project teams, agencies and partners to bring business strategies to life. Establishes creative concept/campaign, drives innovative experiences that elevate the brand and ensures campaign and brand consistency across media types for both internal and external work. PRINCIPAL DUTIES AND RESPONSIBILITIES
  • Leads complex creative projects across multiple departments
  • Driven to solve business problems through creative
  • Articulates the creative vision, and guides several multi-disciplinary creative teams toward innovative expression of a networked narrative, in partnership with Creative Leadership
  • ¬†Works with Creative Director to determine if creative work is performed internally or is handled externally, based on available resources, business objectives and capabilities
  • Shares Target's brand voice and culture to infuse the work with an unmistakable Target approach, seamlessly integrating a multicultural guest lens
  • Accountable, and oversees development and execution of creative work (standards, innovation, consistency) aligned to overall Marketing strategic goals
  • Advances creative solutions and challenges conventional thinking in tandem with Media planning team to play in many innovative spaces
  • Partners effectively with Category Marketing, Product Design and Development (PD&D) and Merchandising leadership to ensure creative is meeting the needs of Marketing, Merchandising and pre-determined business strategies
  • Presents creative work to partners and key leaders (Marketing and Merchant VP/SVP teams)
  • Approves creative campaign/category concepts, art direction, photography, ISM prototypes, etc, for major marketing campaigns
  • Ensures all work is on brand, meets Target's creative quality standards and is coordinated and consistent across internal/external teams, and can be feasibly executed within time constraints and budget
  • Develops relationships, influences and gains commitment in order to resolve problems and achieve desired outcomes
  • Provides clear and timely communication/feedback to creative teams
  • Inspires others to achieve challenging goals and high standards of performance
  • Fosters a culture of collaboration and teamwork across the organization
  • Provides mentoring and coaching to others
  • Design/Art Direction/Advertising background
  • Broadcast/video experience strongly desired
  • Conceptual & Critical thinking
  • Synthesize information & Manage complexity
  • Creative problem-solving
  • Action-oriented & Decision-maker
  • Self-directed
  • Strong prioritization skills
  • Flexible, can handle ambiguity.
  • Develop & Manage relationships
  • Influence & gain commitment
  • Adapts precedent and develops solutions.
  • Balance big picture with the day-to-day work
  • Possesses high creative taste level
  • Identifies and develops top creative talent; leads working teams to deliver on creative concepts
  • Supports marketing, business, and merchant partners in all aspects of work
  • Works closely with team and partners to ensure excellence in creative execution.
  • Reports to Director, Creative.
  • Partners closely with Directors of Category Marketing, ISM, Visual Merchandising, Merchants, PD&D, MPD and Store Planning, and execution teams.
  • Oversees and provides leadership to assigned internal creative teams and external agencies
  • Creative agencies and internal strategy, business and creative teams.
  • SVP, VPs, Sr. Directors and Directors across Marketing
  • SVP, VPs, Sr. Directors and Directors across Merchandising
  • SVP, VP's Sr. Directors and Directors across PD&D
  • Third Parties providing creative services.