Sr Product Guidance Researcher - Food & Beverage

Minneapolis, Minnesota, United States
Oct 20, 2017
Jan 21, 2018
Employment Status
Full Time
JOIN US AS A SR PRODUCT GUIDANCE RESEARCHER Other industry titles: Consumer insights, sensory scientist, consumer research, market researchAbout this Opportunity:Join a team that is passionate about the products we develop to inspire and delight our Target guests. Strategically manage Product Guidance projects for Target's Owned Brand Food & Essentials products in support of key business needs.  Consult with cross functional teams on research needs; recommend appropriate research methodology; and lead all aspects of research, including scoping, methodology design, recruiting, execution, synthesis & reporting.  As a Sr. Product Guidance Researcher, you will:
  • Provide expert guidance and recommendations to business & technical teams on guest and product research to inform & validate product development efforts.  Recommend appropriate methodology and promote the use of guest & product research during all phases of product development.
  • Lead quantitative and qualitative guest research & product (sensory) tests (including, but not limited to surveys, CLTs, IHUTs, intercepts, focus groups, interviews, co-creation sessions, mobile & online research), utilizing a variety of testing techniques.  Analyze, interpret, and synthesize data to generate insights and recommendations aligned with corporate strategic directions; effectively communicate complex statistical & sensory concepts to business partners to influence key decisions.
  • Ensure relevance and quality of insights through thoughtful assessment of risk, establishment of clear success criteria, and the use of methodology based on sound research principles and practices.
  • Grow expertise by participating in continuing education opportunities & industry-specific forums; integrate acquired knowledge & innovative methodologies into the program's direction.
  • Participate in and/or lead strategic initiatives across Product Guidance, and PD&D.
You will also:
  • Continue to advance your technical, leadership and business skills in our progressive retail business environment
  • Thrive in our inclusive and vibrant culture that embraces diversity, reflects the values of our team members and guests, and supports the communities where we live
  • Travel on a limited basis (less than 15% of time)Requirements:
  • B.S. or M.S. in Food Science, Sensory Science, Psychology, Marketing/Market Research or related field
  • Minimum 3-5 years of experience in Sensory Science/Consumer Research/Market Research; agency experience highly preferred
  • Strong understanding of quantitative sensory and consumer research principles and methods; working knowledge of qualitative techniques.  Demonstrated application of sensory science and consumer research to influence business decisions.  Experience with both food and non-food products (personal care, household, paper goods, and/or apparel) desired. 
  • Strong understanding of statistical design and analysis, including advanced multivariate methods. Experience with TURF and conjoint methods desired.  Demonstrated ability to apply the correct statistics to sensory & consumer research projects, and to analyze and interpret data using Excel, XLSTAT, or SAS.
  • Experience with sensory testing software (such as Compusense or SIMS) desired
  • Strong conceptual skills and the ability to translate concepts into research methodologies and tools
  • Highly organized with the ability to prioritize; strong project management skills and flexibility to adjust to changing priorities; strong critical thinking and problem solving skills.
  • Ability to assimilate information quickly and accurately, with a track record of success in dealing effectively with complex projects
  • Excellent written and verbal communication skills; demonstrated ability to effectively synthesize and communicate complex statistical and sensory concepts to cross functional partners