Sr Media Strategy Manager

3 days left

Minneapolis, Minnesota, United States
Dec 02, 2017
Feb 24, 2018
Employment Status
Full Time
We're looking for a media strategist who also can play the role of broad based marketer.  A left brain/right brain professional where conceptual and creative thinking meets technology and data.   A track record of innovation and results is key.  In this role you will be responsible for partnering with brand and creative teams to develop campaigns, and also responsible for detailed media strategy and amplification.  You should understand and lead with guest insights, be able to develop compelling strategies across the guest journey, build highly innovative media plans that deliver on objectives, execute effortlessly, lean into data, embrace technology and collaborate closely with partners.  A digital native with a passion for connecting media strategy with loyalty strategy will be key.  You will need to be innovative, entrepreneurial, collaborative and have a sense of humor. And of course, passion and experience across all media and an endless thirst to learn more every day.  You will need to be comfortable working in ambiguity and taking the initiative to find and create the answers and solutions. We are looking for someone who can creatively utilize media and marketing technology to solve complex problems whether it be dynamic creative, developing an audience strategy or implementing new measurement solutions. Primary FunctionDeliver contemporary media communication plans, steward activation and produce results.  Partner with internal and agency partners to develop smart, innovative and effective media strategy.Use your skills, experience and talents to be a part of groundbreaking thinking and work.  As a Sr Media Manager, you'll…
  • Work closely with Target brand and creative teams as well as media agency in the creation of innovative communication strategies and plans
  • Partner with internal and external teams to surface innovation opportunities and deliver comprehensive media plans across all channels
  • Apply critical thinking and strategic frameworks to drive the work
  • Be a media expert and always learning about Target guest and consumer behaviors, media consumption patterns and emerging trends in the media world
  • Work with measurement team to evaluate media performance, optimize in campaign and mine for future learnings
  • Proven ability to build relationships across disciplines and with media and creative agencies
  • Bachelor's Degree in related field
  • 8+ years related experience in media strategy/planning
  • Digital media and/or marketing experience
  • Experience developing the media strategy of big brands and across all media types
  • Multicultural media and/or marketing experience a plus
  • Strong grasp of ad tech, measurement, data and creative
  • Strategic orientation
  • Critical thinking and problem solving skills
  • Influence and communication skills with experience presenting to senior leadership
Experience working in local media