Digital Content Specialist

Minneapolis, Minnesota
Dec 12, 2017
Feb 13, 2018
Employment Status
Full Time

Health Care that Starts with You!

Join a truly mission-driven organization! Independent, nonprofit UCare is recognized as one of the Minnesota's leading health plans. We provide more than 225,000 members across Minnesota and western Wisconsin with the health coverage plans and services they need to maintain and improve their health. The innovative coverage we create makes a difference for Medicare-eligible individuals, individuals and families enrolled in Minnesota Health Care Programs, such as MinnesotaCare and Medical Assistance, and disabled adults with special health care needs. UCare is growing in size, membership, products, geographic coverage, and employees. We're an organization that's going places. Be part of a team that cares about you, be part of UCare.


At UCare, we deliver high-quality health coverage and services to help members of all ages maintain and improve their health. It's a big job that takes innovative ideas, strategic partnerships, and a commitment to doing the right thing. Above all, it takes a compassionate team that is dedicated to making a real difference in the lives of our members and our communities.



Working at UCare is more than just a career; it's a mission. A mission that defines us as professionals, unites us as an organization, and shapes how we interact with our members and each other. Our values of integrity, community, quality, flexibility, and respect permeate every aspect of our organization - from who we are and how we act, to what we do and how we do it. We owe our continued success to our employees who proudly embody our mission and values in everything they do.


Position Description

This position is responsible to lead the development and execution of content strategies to increase engagement and conversions across a variety of digital channels, including social media, email and the web. Collaborate with product teams and other stakeholders to understand their business objectives; inventory and assess assets; create content journey-maps; produce omni-channel digital content and shape content produced by other teams.

·Develop and edit digital content (including graphics, video and photographs) for UCare's websites, blogs, emails and digital ads to support marketing objectives.

·Ensure content meets UCare digital, brand and editorial standards/guidelines.

·Research and create content leveraging UCare thought leadership and health care expertise.

·Champion storytelling as way to communicate with UCare constituents and produce content that includes a strong element of storytelling whenever possible.

·Create content that is optimized for search and apply SEO best practices wherever applicable.

·Ensure content is optimized for conversion and help conceive and execute testing plans

·Assist Digital Marketing Manager and product marketing matrix teams to create integrated content marketing plans for specific products, campaigns and digital channels.

·Assist Digital Marketing Manager and external experts to create and maintain digital-editorial style guide.

·Develop and disseminate digital marketing editorial calendar.

·Ensure content meets applicable WCAG and Section 508 standards.

·Establish strong working relationships with communications, marketing and social media leads.

·Assist Digital Marketing Manager to create content for automated email campaigns.

·Remain current on market, competition and trends.

·Other projects and duties as assigned.


Bachelor's degree in Marketing, Communications, Journalism or related field.

Required Experience

One year of web content management system (WCMS) experience, proficiency in Django CMS.  One year of copywriting and copy editing experience.   One year of experience in Search Engine Optimization and Search Marketing.   Familiarity with B2C content marketing for e-commerce as well as lead generation best practices.  Knowledge of CRM tools, Microsoft Dynamics CRM.  Fluency in online content publishing.

Preferred Experience

Health care or interactive marketing experience. Knowledge of HTML and JavaScript programming language.


UCare is proud to be a recognized Star Tribune Top Workplace for the 8th consecutive year. As a part of our collaborative team, you'll experience the rewards that come with helping others and seeing the positive results of your hard work. We value and respect each individual's ideas and contributions, and give you the freedom to grow both personally and professionally. We are centrally located, and offer onsite education, equipment and wellness resources, a myriad of volunteer activities, and a number of other rewards. If you're looking for a welcoming environment that celebrates what you have to offer, helps you build on your strengths, and gives you the opportunity to truly make a difference, we invite you to apply.

As an Equal Opportunity/Affirmative Action Employer, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.



Enter a highly collaborative environment where people are truly engaged, and feedback is valued. You'll enjoy a competitive salary and benefits, as well as a host of other perks, including a nationally recognized wellness program, and a bright, open, award-winning office space in Northeast Minneapolis just minutes from major freeways and retail centers. At UCare, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.

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