Marketing Director

Minneapolis, Minnesota
Jan 13, 2018
Mar 01, 2018
Employment Status
Full Time

Health Care that Starts with You!

Join a truly mission-driven organization! Independent, nonprofit UCare is recognized as one of the Minnesota's leading health plans. We provide more than 225,000 members across Minnesota and western Wisconsin with the health coverage plans and services they need to maintain and improve their health. The innovative coverage we create makes a difference for Medicare-eligible individuals, individuals and families enrolled in Minnesota Health Care Programs, such as MinnesotaCare and Medical Assistance, and disabled adults with special health care needs. UCare is growing in size, membership, products, geographic coverage, and employees. We're an organization that's going places. Be part of a team that cares about you, be part of UCare.


At UCare, we deliver high-quality health coverage and services to help members of all ages maintain and improve their health. It's a big job that takes innovative ideas, strategic partnerships, and a commitment to doing the right thing. Above all, it takes a compassionate team that is dedicated to making a real difference in the lives of our members and our communities.


Working at UCare is more than just a career; it's a mission. A mission that defines us as professionals, unites us as an organization, and shapes how we interact with our members and each other. Our values of integrity, community, quality, flexibility, and respect permeate every aspect of our organization - from who we are and how we act, to what we do and how we do it. We owe our continued success to our employees who proudly embody our mission and values in everything they do.


Position Description

Develop strategies to ensure UCare obtains market share by developing marketing plans and programs across UCare's product portfolio.  Also responsible to ensure UCare is highly regarded by members, government officials, community and business partners.  

·Maintain high level of staff engagement among the Product Marketing teams and the Creative Services team.  

·Develop, execute and measure marketing plans that reach target segments quickly and effectively. Monitor ongoing campaign spend against budget and other key benchmarks, retool strategy if needed. 

·Establish and evaluate an effective partnership with UCare's advertising and agency and other key vendor relationships. 

·Mobilize the Product Marketing teams to “get the plan off the page” with efficiency and flexibility measuring results and adjusting plans to reach aggressive goals. 

·Develop and facilitate implementation of marketing and communications strategies and tactics that achieve UCare's marketing goals.

·Assess resource allocation for “busy seasons” ensure new or temporary staff have adequate training.  

·Provide strategic direction for ongoing communications including member newsletters, social media posts and blogs. Edit materials prepared by staff contributors.

·Support the ongoing maintenance, updating and redesign of UCare's external websites to ensure quality, effectiveness and accuracy. Initiate enhanced functionality, interactivity and self-serve features. Implement integrations of new microsites.


Bachelor's degree in Business or Marketing.

Required Experience

Five years' experience in a health plan or health care organization with leadership responsibility for marketing. Three years of management or supervisory experience.

Preferred Experience

Experience in healthcare setting. Medicare and Medicaid business experience is a plus.


UCare is proud to be a recognized Star Tribune Top Workplace for the 8th consecutive year. As a part of our collaborative team, you'll experience the rewards that come with helping others and seeing the positive results of your hard work. We value and respect each individual's ideas and contributions, and give you the freedom to grow both personally and professionally. We are centrally located, and offer onsite education, equipment and wellness resources, a myriad of volunteer activities, and a number of other rewards. If you're looking for a welcoming environment that celebrates what you have to offer, helps you build on your strengths, and gives you the opportunity to truly make a difference, we invite you to apply.

As an Equal Opportunity/Affirmative Action Employer, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.



Enter a highly collaborative environment where people are truly engaged, and feedback is valued. You'll enjoy a competitive salary and benefits, as well as a host of other perks, including a nationally recognized wellness program, and a bright, open, award-winning office space in Northeast Minneapolis just minutes from major freeways and retail centers. At UCare, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.

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