Design Lead, Guest Relationship Strategy

3 days left

Employer
Target
Location
Minneapolis, Minnesota, United States
Posted
Jan 17, 2018
Closes
Feb 24, 2018
Employment Status
Full Time
Design Lead, Guest Relationship StrategySimilar Industry Titles and Key Words: loyalty program, strategy, retail, customer experience, digitalAbout This OpportunityHelp shape one of the world's strongest brands. Be a part of a team working to deliver the most relevant programs and experiences we can to deepen relationships with our guests. Ultimately, this will enable Target to better deliver on our Purpose: To help all families discover the joy of everyday life. You will partner with internal and external teams to deliver guest-segment specific strategies and tactics that make Target our guests' preferred retailer. Use your skills, experience and talents to bring groundbreaking thinking and visionary goals to life. As a GRS Design Lead for the Loyalty team, you'll take the lead as you…
  • Lead the design of a end-to-end program engagement experience across all guest-facing touchpoints.
  • Utilize strategic insights to identify opportunities for enhancement and iteration of the program engagement experience, including:
    • New ways to acquire program enrollees across digital and physical experiences
    • Modifications and proposals for A/B testing within the program interface across native apps and web for important guest moments
    • Integration of new program functions and features that deepen our relationship with guests.
  • Maintain partnerships with digital product, UX and UI designers across partner teams to ensure a connected, cohesive execution of the program vision.
  • Identify immediate and/or upcoming user needs then work with the team to develop a product plan that addresses those experiences to create a cohesive brand experience across products and channels.
  • Monitor and analyze data to deliver insights & recommendations, telling a story rooted in metrics.
  • Work closely with Sr. Marketing Product Integration Manager to drive initiatives from conceptualization to implementation.
  • Stay up to date with competitive landscape, loyalty and retail trends to drive evolution of our guest relationship platform.
Requirements 
  • Four year college degree or equivalent experience
  • 4+ years experience in guest experience design/design thinking
  • Excellent communication skills, in both large and small group presentations.  Ability to make complex ideas simple to understand.
  • Excellent analytical, critical thinking, & problem solving skills Strong attention to detail and strong analytical skills
  • Experience working across digital channels
  • Strength in translating big ideas into producible concepts, and aligning others to execute
  • Experience utilizing data to drive design consideration