Sr Product Content Planner

Employer
Target
Location
Minneapolis, Minnesota, United States
Posted
Mar 09, 2018
Closes
Mar 29, 2018
Category
Business, Other
Employment Status
Full Time
JOIN US AS A SR. PRODUCT CONTENT PLANNER           Similar Industry Titles and Key Words: Product Content Analyst, Content ProducerThe Sr. Product Content Planner will develop strategies and standards that enhance the product data and content experience on Target.com.  This individual will focus on the editorial copy experience, product images, size & fit data, social & expert content, and third party acquisition of content for a given category.  The goal of this work is to improve the guest experience on Target.com, as well as improve business objectives such as traffic, engagement and SEO.  Use your skills, experience and talents to be a part of groundbreaking thinking and visionary goals.  As a Sr. Product Content Planner, you'll take the lead as you…
  • Enhance the development of .com strategies to determine the appropriate mix of data and content necessary to create robust product detail pages
  • Collaborate with internal and external partners on content creation and acquisition
  • Deliver end goal of vastly improving product data and content in order to enhance the Target Guest's multichannel experience
  • Regularly gather and analyze insights to build expertise and recommendations to improve content performance in a given category
  • Implement standards based on the amount of product data and content necessary to meet the strategic goal
Requirements
  •  Four-year college degree with focus in business, marketing, editorial/creative, or related field preferred
  •  3-5 years experience; Digital experience preferred
  • Proven leadership and decision-making skills
  • Assertiveness and strong initiative to drive change
  • Ability to be flexible, adapt quickly and work with ambiguity
  • Strong execution skills, self-motivated, able to set work plans and prioritize
  • Strong project management and problem-solving skills

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