Ppc Campaign Manager

2 days left

Location
MINNEAPOLIS, MN
Posted
Jun 25, 2018
Closes
Jul 25, 2018
Ref
323774
Contact
Digital People
Category
Management
Job Type
Employee
Employment Status
Full Time

Digital People is looking for a PPC Campaign Manager to help one of the best advertising agencies in town with a 2 week contract position! In this role, you will conduct a PPC audit for their client’s Paid search campaign. If you have a proven track record of successfully optimizing large PPC campaigns (greater than $10MM), are Google AdWords  and Analytics certified, and are excited about a project at a top agency then apply today. Our client wants to talk to you!

Responsibilities:

  • Verifying the account structure
  • Google analytics linking - ensure AdWords account is linked correctly to GA (Google Analytics) tracking code and analyze the analytics multi-channel funnels (gain insights of paid search customer journey)
  • Campaign Audits - campaign theme and campaign settings
  • Budget analysis
  • Networks verification
  • Location settings including targeting, exclusion and bid adjustment examination
  • Device targeting - ensuring targeting appropriate devices. i.e. mobile ads specifically created for mobile devices
  • Ad scheduling
  • Language
  • Delivery method
  • Bid strategy
  • Ad rotation and PPC goals aligned
  • IP exclusions
  • Ad group and keyword count ratio
  • Evaluating PPC ads including message, display URL, landing pages, ad quantity, ad rank, disapproved ads, spelling and grammar, 16- display network and remarketing (if applicable), automatic placements, placements, banner sizes, targeting and cookie codes
  • Ad extensions
  • Site links
  • Location extensions
  • Call out extensions
  • Review extensions
  • Call extensions
  • Structure snippet extensions
  • Evaluating keywords including bids, average position, quality score, search terms, match types, low search volume, number of keywords 

Qualifications:

  • 5 plus years of experience in Digital Marketing and PPC
  • Google AdWords  and Analytics certified (updated)
  • proven track record of successfully optimizing large PPC campaigns (greater than $10MM)

Digital People has over 25 years of dedicated experience for creative, interactive and marketing job placements in roles such as designer, developer, analyst, project manager, marketing specialist, user experience and copywriter. We understand that there is a bigger story behind every resume and that creative juices come from real live humans, so connect with us today and let us help you find a place to showcase your talent!

 

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