Sr Experiential Mktg Business Partner

Employer
Target
Location
Minneapolis, Minnesota, United States
Posted
Jun 30, 2018
Closes
Jul 15, 2018
Employment Status
Full Time
Description: Senior Experiential Marketing Business PartnerAbout us:Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Target Creative is the in-house creative agency dedicated to bringing one of the world's most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Target's dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests—and ourselves—somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms—whether via a digital art gallery or a new $1 billion children's clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year. As a Senior Experiential Marketing Business Partner you will initiate the planning and execution of project elements from concepting through execution.  You will act as the project hub; driving timelines, budget and keeping working teams informed both internally and externally.Use your skills, experience and talents to be a part of groundbreaking thinking and visionary goals.  As an Experiential Marketing Sr. Business Partner, you'll partner with teams to execute internal key company meetings and guest facing experiences that deliver on strategic objectives to create an elevated experience.  You will help draft briefs and partner with creative to develop industry leading ideas.  You will define resource needs based on size, scope and budget; including event elements, logistical elements, onsite needs, designers and creative leads. You'll drive timelines and budget while ensuring quality and effectiveness.You'll provide vendors and agency partners on-going direction and feedback during planning and post production.  You'll track metrics to influence future planning.About you:
  • Bachelor's degree
  • Two to four years of experience in Meeting and/or Event Planning
  • Excellent organizational skills with ability to adapt quickly to changing priorities while keeping projects on course
  • Demonstrated ability to synthesize information, think critically, and communicate effectively, including the ability to clearly present concepts and ideas, including ability to interface with all levels of management

Qualifications:

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