Digital Marketing Analyst

Location
Minneapolis, MN
Posted
Jul 25, 2018
Closes
Aug 24, 2018
Ref
327665_1
Contact
Digital People
Category
Other
Job Type
Employee
Employment Status
Full Time

Digital People is looking for a technologically savvy and intellectually curious Digital Marketing Analyst to help one of our top clients out on a variety of great projects! This contract role needs someone with a demonstrated ability to navigate social, digital, programmatic and account-based marketing channels in order to identify insights, recommend, implement, and analyze performance of campaigns. If you are interested in delivering effective awareness, thought-leadership, and demand generation programs, then we might have the job for you! Apply today to learn more!

Responsibilities:

Plan, implement and manage digital marketing campaigns within typical technologies including Google AdWords, Facebook Advertising, LinkedIn Advertising, Marketo, Eloqua and/or programmatic media platforms (Sizmek, Google DoubleClick, others)

Analyze and optimize campaign performance across the following channels:

  • Search advertising
  • Social media advertising
  • Display advertising
  • Programmatic media
  • Email marketing, marketing automation
  • Account based marketing (ABM)
  • Traditional and trade media

Perform in-depth analysis of cross-channel campaign performance from various reporting systems that will be used to improve conversion performance and buyer experiences

Must be able to distill findings (insights and recommendations) into a report format for delivery

Qualifications:

  • Minimum of 3 to 5 years of digital media experience (i.e. Facebook Ads, LinkedIn Ads, Google AdWords, Bing Ads, and/or others)
  • BA or BS in Analytics, Data Science, Marketing, Business or related field
  • Advanced training and/or certification in media management and/or campaign optimization (i.e. Google AdWords, IAB, or Facebook Advertising)
  • Advanced training and/or certification in Analytics platforms a plus (Adobe Analytics, Google Analytics, WebTrends and/or others)
  • Experience setting up and managing Google DoubleClick, Sizmek, and/or other common digital programmatic media platforms and ad servers
  • Familiarity with Marketo, Eloqua and other marketing automation technologies and measurement approaches
  • Familiarity with Account Based Marketing technologies (i.e. Lattice) and common ABM strategies and measurement approaches a major plus
  • Experience implementing, troubleshooting and testing conversion tracking as well as working within tag management software (i.e. Google Tag Manager, Tealium, Adobe Dynamic Tag Manager, etc.)
  • Experience with data visualization tools such as Tableau and Google Data Studio a major plus
  • Familiarity with Mac OS, Microsoft office software (Excel, PowerPoint, Outlook and Word),
  • Google Drive (Documents, Spreadsheets, etc.) and Keynote
  • Strong understanding of digital marketing strategy, execution, and best practices and strong analytical and communication skills with a demonstrated ability to visualize data in reporting formats, both static (ppt, excel, charts) as well as digital formats (dashboards)
  • Certifications in Google AdWords, IAB, Facebook Advertising, Google Analytics and advanced training highly desired
  • Extremely strong attention to detail

Digital People has over 25 years of dedicated experience for creative, interactive and marketing job placements in roles such as designer, developer, analyst, project manager, marketing specialist, user experience and copywriter. We understand that there is a bigger story behind every resume and that creative juices come from real live humans, so connect with us today and let us help you find a place to showcase your talent!

 

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