Marketing Technology Specialist
Gray Plant Mooty, a prominent national law firm, is currently seeking a Marketing Technology Specialist. The specialist will serve as the firm’s subject matter expert for InterAction, the firm’s Client Relationship Management database, the email marketing system and data analytics. This person will be responsible for CRM application support, data management oversight, and user administration for the firm. The technology specialist will capture, process, analyze data from events, sponsorships, and email campaigns to determine effectiveness. In addition, the specialist will assist with efforts to identify and expand business development and growth opportunities for the firm through analysis and interpretation of email marketing, Google analytics and other data showing ROI. The specialist will oversee maintenance of the database and data integrity, impose firm standards, suggest, and implement improvements.
The Marketing Technology Specialist will generate reports and analyze Google Analytics to show key audience trends for the firm’s website and provide interpretation. The specialist will also provide training and support for end-users.
Qualifications include a bachelor’s degree and three to five years of related experience. Strong background knowledge of CRM system technology, email marketing technology tools and processes, Google Analytics; email marketing and data analytics best practices for marketing and business development; strong client-service orientation and focus; excellent communications skills; creative problem solving skills; and tenacious attitude towards ensuring data accuracy with attention to detail skills. The ideal candidate will have exceptional organizational skills and be highly self-motivated and directed.
Our firm’s culture emphasizes a work/life balance and a professional work environment, and has been recognized as one of Minneapolis/St. Paul Business Journal’s “Best Places to Work.” For multiple years, we have been identified as a “Top Workplace” by the Star Tribune, most recently in 2018. For the past three consecutive years, the firm has also been recognized as a Best Law Firm for Women by Working Mother and Flex-Time Lawyers. Apply at http://www.gpmlaw.com/Careers/Administration-Staff/Positions-Available
Equal Opportunity and Affirmative Action Employer