Digital Marketing Specialist Senior

Minneapolis, Minnesota
Apr 13, 2018
Aug 01, 2018
Employment Status
Full Time

Health Care that Starts with You!

Join a truly mission-driven organization! Independent, nonprofit UCare is recognized as one of the Minnesota's leading health plans. We provide more than 225,000 members across Minnesota and western Wisconsin with the health coverage plans and services they need to maintain and improve their health. The innovative coverage we create makes a difference for Medicare-eligible individuals, individuals and families enrolled in Minnesota Health Care Programs, such as MinnesotaCare and Medical Assistance, and disabled adults with special health care needs. UCare is growing in size, membership, products, geographic coverage, and employees. We're an organization that's going places. Be part of a team that cares about you, be part of UCare.


At UCare, we deliver high-quality health coverage and services to help members of all ages maintain and improve their health. It's a big job that takes innovative ideas, strategic partnerships, and a commitment to doing the right thing. Above all, it takes a compassionate team that is dedicated to making a real difference in the lives of our members and our communities.


Working at UCare is more than just a career; it's a mission. A mission that defines us as professionals, unites us as an organization, and shapes how we interact with our members and each other. Our values of integrity, community, quality, flexibility, and respect permeate every aspect of our organization - from who we are and how we act, to what we do and how we do it. We owe our continued success to our employees who proudly embody our mission and values in everything they do.


Position Description

This position is responsible for conceiving and executing digital marketing campaigns designed to increase enrollments, member retention and engagement for UCare constituents. As part of these responsibilities, the Senior Digital Marketing Specialist will create strategies and tactics to drive the optimization of UCare websites, portals, mobile applications and other externally facing technologies to meet business acquisition, retention and engagement goals. This position creates data-driven, trackable and measurable digital marketing plans that complement and roll-up to overall marketing plans. The Senior Digital Marketing Specialist will also recommend and oversee the research, identification and implementation of new digital communication tools and technologies to best meet the strategic needs of the organization, customers, providers and end users.

·Collaborate with stakeholders to define the highest-value digital marketing strategies and tactics to achieve our acquisition, retention and engagement goals.   Serve as a digital marketing internal consultant for UCare marketing staff.

·Produce tactical digital marketing plans including email, social, programmatic, paid search as well as digital extensions/tracking to offline marketing activities. 

·Evolve email collection, storage and communications strategy, and grow email marketing capacity and programs.

·Plan and implement lead-management and automated marketing campaigns using Microsoft Dynamics CRM.

·Provide timely results and analysis for digital marketing activity.

·Assist in leading enterprise digital projects by working with business and marketing partners to define the digital experience for UCare constituents; articulate a user-focused approach to project roadmaps, features sets and user experience design and measure and evaluate the digital experience across multiple platforms.

·Partner with vendor and agency partners to ensure campaigns produce desired results.

·Remain current on market, competition and trends including tactics, field concepts and practices, applying them to strategies when applicable.

·Establish testing practices and procedures, building a test-and-learn approach to UCare's marketing plans.

·Build and maintain positive working relationships with marketing partners and key stakeholders.

·Other projects and duties as assigned.


Bachelor's degree in Marketing, Project Management or related field; demonstrated work experience may be considered in lieu of degree.

Required Experience

Three years of digital marketing experience.  Strong understanding of SEM, SEO, CRM, attribution, landing page optimization and email marketing best practices, including CRM. Strong knowledge of UX best practices and experience launching digital products. Intermediate knowledge of Google Analytics and advertising tools. Excellent project management skills and proven ability to effectively collaborate among a wide range of stakeholders. Knowledge of applicable data privacy practices and laws.

Preferred Experience

Experience with Django CMS, Microsoft Dynamics 360 CRM, Click Dimensions and health care experience.


UCare is proud to be a recognized Star Tribune Top Workplace for the 8th consecutive year. As a part of our collaborative team, you'll experience the rewards that come with helping others and seeing the positive results of your hard work. We value and respect each individual's ideas and contributions, and give you the freedom to grow both personally and professionally. We are centrally located, and offer onsite education, equipment and wellness resources, a myriad of volunteer activities, and a number of other rewards. If you're looking for a welcoming environment that celebrates what you have to offer, helps you build on your strengths, and gives you the opportunity to truly make a difference, we invite you to apply.

As an Equal Opportunity/Affirmative Action Employer, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.



Enter a highly collaborative environment where people are truly engaged, and feedback is valued. You'll enjoy a competitive salary and benefits, as well as a host of other perks, including a nationally recognized wellness program, and a bright, open, award-winning office space in Northeast Minneapolis just minutes from major freeways and retail centers. At UCare, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.

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