Marketing Communications Associate Director

Minneapolis, Minnesota
Jun 12, 2018
Jun 20, 2018
Employment Status
Full Time

Health Care that Starts with You!

Join a truly mission-driven organization! Independent, nonprofit UCare is recognized as one of the Minnesota's leading health plans. We provide more than 225,000 members across Minnesota and western Wisconsin with the health coverage plans and services they need to maintain and improve their health. The innovative coverage we create makes a difference for Medicare-eligible individuals, individuals and families enrolled in Minnesota Health Care Programs, such as MinnesotaCare and Medical Assistance, and disabled adults with special health care needs. UCare is growing in size, membership, products, geographic coverage, and employees. We're an organization that's going places. Be part of a team that cares about you, be part of UCare.


At UCare, we deliver high-quality health coverage and services to help members of all ages maintain and improve their health. It's a big job that takes innovative ideas, strategic partnerships, and a commitment to doing the right thing. Above all, it takes a compassionate team that is dedicated to making a real difference in the lives of our members and our communities.


Working at UCare is more than just a career; it's a mission. A mission that defines us as professionals, unites us as an organization, and shapes how we interact with our members and each other. Our values of integrity, community, quality, flexibility, and respect permeate every aspect of our organization - from who we are and how we act, to what we do and how we do it. We owe our continued success to our employees who proudly embody our mission and values in everything they do.


Position Description

Lead marketing communications across all lines of business.  Manage the UCare brand and reputation.  Facilitate product marketing communications strategy, communications development and implementation.  Manage supervisory and senior-level staff including the creative services team. 

·Maintain high levels of staff engagement among the Marketing/Communications team. Manage, recruit, hire and train supervisory and senior-level staff. Monitor and help triage work flow and daily workloads within communications, digital marketing and health promotion.

·Develop and facilitate implementation of marketing communications strategies and tactical communications plans to help UCare achieve marketing goals.

·Direct brand amplifying campaigns and communicate with departments across the organization to ensure staff are "on message" with the UCare story, mission and brand promise.

·Secure necessary resources for writing, design and communications production, digital marketing and administration of health promotion programs.

·Provide strategic direction for ongoing communications including member newsletters, social media posts and blogs. Edit materials prepared by staff contributors.

·Initiate strategic and implementation work groups for new product communications, digital marketing enhancements, public relations campaigns and health promotion innovations.

·Support the ongoing maintenance, updating and redesign of UCare's external websites to ensure quality, effectiveness and accuracy. Initiate enhanced functionality, interactivity and self-serve features. Implement integrations of new microsites.


Bachelor's degree in communications or related field required.

Required Experience

Seven or more years of corporate communications experience in all media. Three or more years of management or supervisory experience. Experience with Microsoft Office systems and desktop publishing systems.

Preferred Experience

Experience in healthcare setting. Medicare experience is a plus.


UCare is proud to be a recognized Star Tribune Top Workplace for the 8th consecutive year. As a part of our collaborative team, you'll experience the rewards that come with helping others and seeing the positive results of your hard work. We value and respect each individual's ideas and contributions, and give you the freedom to grow both personally and professionally. We are centrally located, and offer onsite education, equipment and wellness resources, a myriad of volunteer activities, and a number of other rewards. If you're looking for a welcoming environment that celebrates what you have to offer, helps you build on your strengths, and gives you the opportunity to truly make a difference, we invite you to apply.

As an Equal Opportunity/Affirmative Action Employer, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.




Enter a highly collaborative environment where people are truly engaged, and feedback is valued. You'll enjoy a competitive salary and benefits, as well as a host of other perks, including a nationally recognized wellness program, and a bright, open, award-winning office space in Northeast Minneapolis just minutes from major freeways and retail centers. At UCare, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.

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