Designer Senior

Minneapolis, Minnesota
Aug 25, 2018
Sep 27, 2018
Employment Status
Full Time

Health Care that Starts with You!

Join a truly mission-driven organization! Independent, nonprofit UCare is recognized as one of the Minnesota's leading health plans. We provide more than 225,000 members across Minnesota and western Wisconsin with the health coverage plans and services they need to maintain and improve their health. The innovative coverage we create makes a difference for Medicare-eligible individuals, individuals and families enrolled in Minnesota Health Care Programs, such as MinnesotaCare and Medical Assistance, and disabled adults with special health care needs. UCare is growing in size, membership, products, geographic coverage, and employees. We're an organization that's going places. Be part of a team that cares about you, be part of UCare.


At UCare, we deliver high-quality health coverage and services to help members of all ages maintain and improve their health. It's a big job that takes innovative ideas, strategic partnerships, and a commitment to doing the right thing. Above all, it takes a compassionate team that is dedicated to making a real difference in the lives of our members and our communities.



Working at UCare is more than just a career; it's a mission. A mission that defines us as professionals, unites us as an organization, and shapes how we interact with our members and each other. Our values of integrity, community, quality, flexibility, and respect permeate every aspect of our organization - from who we are and how we act, to what we do and how we do it. We owe our continued success to our employees who proudly embody our mission and values in everything they do.




Position Description

This position is responsible to lead the graphic design team, ensuring every communication touchpoint articulates UCare's brand look and feel. Blend tactical, strategy and management skills to: implement and maintain organizational graphic standards in print, digital, presentations and other channels; develop brand templates in a variety of mediums; ensure consistent application of brand standards internally and with external agencies and business partners; provide technical expertise in the area of graphic design and desktop publishing using current technology; and maintain and organize asset library of photos, iconography, infographics, fonts and other key design elements. Specific duties and responsibilities include:


    Lead a high-performing team of graphic designers to produce communications reinforcing the brand signature and visual tone, with a polished, professional finish.Monitor designer workload to meet stakeholder deadlines.Collaborate across organization and with Product Marketing Matrix Teams and key business owners to promote UCare-branded external member, prospect, provider, and media communications for key stakeholders. This includes ability to use desktop software tools to design/create various marketing collateral and understanding of user experience (UX) in creating their digital counterparts.Secure clear understanding of the objective and demographics of the campaign to ensure designs are targeted to appropriate audience and infuse brand within campaigns when there's a foundational connection.  Generate ideas to portray concepts and advertise products/services through aesthetic direction combining colors, fonts and layouts within preset brand standards. Apply concepts so they support integrated campaign efforts extending into modern-day marketing tactics such as lead-gen and nurture campaigns, retargeting efforts and primary and secondary conversion tactics online. Provide assistance with selection, preparation, technological support of developing brand templates for forms, letters, brochures, presentations, and development of graphics to fit the medium.Direct and execute all aspects of photo shoots on selected projects.Partner with external ad agency and creative vendors to ensure brand integrity and continuity. Maintain UCare's graphic brand standards for print, digital, presentations and other communication materials.Manage asset library of photos, icons, infographics, fonts, design templates and other key design elements.Provide expertise regarding multimedia presentations and use of technology to enhance presentations. This includes the development and implementation of communication materials to support the organizational goals and objectives.Adhere to the required member material process mapping system, and fulfill business owner and marketing communications roles as outlined in the process.    Support the communications function through continuous improvement of processes to best serve the customer.Remain current in graphics industry trends as they relate to the operations of the department, its projects and programs.


Bachelor's degree in graphic design, marketing or related field; demonstrated work experience along with a design portfolio may be considered in lieu of degree.

Required Experience

Ten years of job experience designing/creating print and digital materials. Five years staff management or lead designer experience. Proficiency with desktop publishing programs such as Adobe Creative Cloud Suite, Adobe Illustrator CC 2017, Adobe Photoshop CC 2017, and Microsoft PowerPoint.

Preferred Experience

Experience in and understanding of health care industry and managed care. Familiarity with visual rebranding implementations.   Experience with creating graphics for the web, CSS styles and HTML5.


UCare is proud to be a recognized Star Tribune Top Workplace for the 9th consecutive year. As a part of our collaborative team, you'll experience the rewards that come with helping others and seeing the positive results of your hard work. We value and respect each individual's ideas and contributions, and give you the freedom to grow both personally and professionally. We are centrally located, and offer onsite education, equipment and wellness resources, a myriad of volunteer activities, and a number of other rewards. If you're looking for a welcoming environment that celebrates what you have to offer, helps you build on your strengths, and gives you the opportunity to truly make a difference, we invite you to apply.


As an Equal Opportunity/Affirmative Action Employer, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.


Enter a highly collaborative environment where people are truly engaged, and feedback is valued. You'll enjoy a competitive salary and benefits, as well as a host of other perks, including a nationally recognized wellness program, and a bright, open, award-winning office space in Northeast Minneapolis just minutes from major freeways and retail centers. At UCare, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.

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