Director of Marketing, Target Media Network

Minneapolis, Minnesota, United States
Dec 19, 2018
Mar 10, 2019
Employment Status
Full Time
Description: Director of Marketing, Target Media Network About us:

Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target.

Target Media Network, Target's publishing division, offers the world's leading advertisers industry leading digital advertising solutions.  More than ¾ of American adults shop Target, which translates into incredible scale for advertisers to connect directly with our guests and deliver best- in-class marketing outcomes!  We design and deliver impactful marketing for brands and their agencies resulting in engagement and incremental sales that can be measured online and in-store all in premium, brand-safe environment.

We are currently seeking a recognized and experienced marketing leader with publishing and or media industry experience in developing marketing strategies, leading high performing teams and a track-record of helping lead large organizations drive change and deliver explosive growth. 

As a leader with Target Media Network, you will be an integral part of defining the future while leading the present to accelerated growth in the sales of digital media, advertising and custom marketing campaign solutions to the national media and advertising agency market. As the Director of Marketing for Target Media Network, you'll be responsible leading overall brand positioning, marketing strategy and execution that will separate Target Media Network from other media and publishing companies in the industry, clearly defining our position to the world's best brands and advertisers. 

With a strong background of building measureable outcomes and customer experiences, you will lead talented marketing professionals work cross-functionally to deliver the Target Media Network Brand promise and positioning across industry events, B2B social networks, and other marketing communications such as online media kits, email and sales collateral.  Develop end-to-end marketing programs and go-to market strategies, including those specific to C-Suite decision makers, to increase lead generation and build strong brand engagement. 

Strong team and goal orientation with track record of success and ability to work successfully with others at all organizational levels to achieve optimal results.  Bring your passion for this rapidly evolving environment and have a hand in delivering the profitable financial results that benefit the entire business.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:
  • 15+ years of progressive B2B marketing experience including proven leadership roles, industry experience in advertising, media, publishing or similar preferred.

  • Deep understanding and proven track record of brand building and positioning in a business to business setting across multiple B2B marketing strategies and channels.

  • Strategic, curious and influential thought leader who can bring connectedness and perspective to Target from the broader industry outside of Target.

  • Optimistic, collaborative leader who can work cross-functionally, putting the Target guest and enterprise before team and self.

  • Specific experience in leading and or executing experiential marketing and events that deliver brand engagement, lead generation and incremental sales

  • Proven leader who can assess, coach and develop individuals and build high performing teams. 

  • Experience with ideating, branding and building strong go-to-market strategies for new products launching into the market based on demand and emerging tech.


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