Search Engine Marketing Analyst

Location
Bloomington, MN
Posted
Jan 09, 2019
Closes
Feb 08, 2019
Ref
351827
Contact
Digital People
Category
Other
Job Type
Employee
Employment Status
Full Time
Digital People is searching for a Search Engine Marketing (SEM) Analyst to join a growing team in a long-term contract position. This position will support our client’s enterprise-wide media team and will be responsible for helping execute/optimize paid search programs, performing data analysis, and supporting internal client and external vendor management. If this sounds like you, then apply today to learn more!

Responsibilities:
  • Daily/weekly/monthly performance monitoring, analysis, and proactive identification of optimization opportunities to improve spend effectiveness and to ensure each campaign is meeting its goals
  • Ongoing campaign budget tracking and assistance in maintaining proper pacing
  • Support and help facilitate the creation and implementation of new pay-per-click  (PPC) campaigns
  • Produce campaign performance reports and provide analyses that outline key findings and recommendations for performance enhancement
  • Partnering with internal business partners to diagnose and problem solve campaign matters 
  • Help manage relationship with search optimization technology partner
  • Identify, set-up, execute, and measure A/B ad copy and landing page tests
  • Audit for and help maintain best practices within paid search campaigns
  • Staying current on industry/competitor trends
Qualifications:
  • College degree or equivalent experience
  • Cumulative 3-plus years of experience in paid search across all major U.S. search engines and ad platforms: Google and Bing
  • Proven track record of success driving strong positive results through paid search marketing programs
  • Skills in quantitative and qualitative analysis as well as written and verbal communication, with the ability to use Excel and PowerPoint to tell stories with data and visuals, tailoring communications to fit various audiences and levels
  • Aptitude to manage paid search campaigns in a highly dynamic, collaborative and matrixed environment
  • Intermediate ability to make correlations between strategies and tactics, and intermediate knowledge of campaign execution
  • Self-starter, curious and eager to learn, demonstrating openness to feedback and coaching, and well organized
  • High attention to detail, critical-thinking, problem-solving skills are a must
Digital People has over 25 years of dedicated experience for creative, interactive and marketing job placements in roles such as designer, developer, analyst, project manager, marketing specialist, user experience and copywriter. We understand that there is a bigger story behind every resume and that creative juices come from real live humans, so connect with us today and let us help you find a place to showcase your talent!

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