Lead Category Account Manager - Target Media Network

Minneapolis, Minnesota, United States
Jan 13, 2019
Jan 24, 2019
Employment Status
Full Time
Description: LEAD CATEGORY ACCOUNT MANAGER About Us:Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We are media thought leaders who look at marketing through a media lens, and find balance in the math and magic required to build meaningful media communication plans. We use data and trends to build guest insights and ideas, and then craft media communications to drive sales and brand equity. We have a clear and cohesive understanding of our business objectives, and are able to build strategies, guest segments and tactics. We build learning plans and lean into measurement to ensure we are effective and relevant to our Guests and our goals. We are committed to partnering internally across departments and externally with our agencies and media partners. We are passionate about our Guests and the constantly evolving media landscape they live in. We embrace change and strive to have one foot in the future.

Target Media Network (TMN) activates where ecommerce and advertising intersect, offering robust digital advertising solutions with the goal of helping our guests find and discover brands, deals and trends they love. We help advertisers connect with Target Guests on Target.com, across our other owned and operated platforms and on 150+ premium sites through Bullseye Marketplace & Social channels. Everything we do begins with the guest, including our approach to advertising.

The Category Account Management team drives creative strategy and oversight for all vendor-monetized digital programs from concept through program launch. As the Lead Category Account Manager, you will be the day-to-day contact and relationship manager for internal and external partners, responsible for implementing programs, managing the end-to-end creative execution including KPI alignment, on-time execution, accurate launches, and post-launch QA. You will lead resource assignment and agency kickoff for program assignments. As a thought partner internally, you will be relied upon to be a Target brand steward supporting merchandising and marketing priorities for your assigned programs. The team works with internal Target stakeholders, external clients and third-party partners to understand our vendor's strategic priorities, financial goals, and ensure the program meets or exceeds the vendor partners' and Target's expectations. Your status as an internal liaison coupled with the knowledge of digital industry challenges will help you to be solutions-oriented and have the ability to overcome difficult situations. You will develop strong relationships with business partners in Site Merchandising, Marketing and Merchandising to maximize resources and drive issue resolution and category alignment.

You will use business processes and systems, industry knowledge, and best practices to define objectives, scope and requirements based on program strategy. Drive process change and systems solutions to support new and changing business initiatives, and ensure a high level of organizational adoption. Document process flows for execution and identify gaps and opportunities. Drive innovation and support risk taking to enhance the guest experience and drive revenue growth, in partnership with internal teams.

This position reports to the Sr. Manager, Category Account Management, TMN. Within each category of business, the Lead Category Account Manager will be responsible for effectively presenting, communicating and managing expectations related to creative and business strategies, statuses, and key decisions within project teams and larger organization; independently lead issue resolution with partner teams. This is a fantastic opportunity to join an amazing team that was awarded “2017 Digital Marketer of the Year” and further your digital marketing career. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You…
  • Bachelors' degree B.A./B.S.
  • 5+ years Account Management or similar client-facing roles in the digital space with ability to manage and execute multiple large projects, including expense management.
  • Strong understanding of digital and social platforms as well as their use in marketing.
  • Strategic thinker, strong initiative, and exceptional attention to detail. Ability to articulate and translate client objectives into creative assignment.
  • Excellent communication, presentation and interpersonal skills. Demonstrated ability to be solutions-oriented and provide actionable recommendations in a concise and persuasive manner.
  • Passion for creativity, from conceptual thinking to final output.
  • Ability to work in a fast-paced environment, manage ambiguity, and adapt with the business as it evolves over time.


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