Minneapolis, Minnesota
Feb 20, 2019
Apr 10, 2019
Employment Status
Full Time

Health Care that Starts with You!

Join a truly mission-driven organization! Independent, nonprofit UCare is recognized as one of the Minnesota's leading health plans. We provide more than 225,000 members across Minnesota and western Wisconsin with the health coverage plans and services they need to maintain and improve their health. The innovative coverage we create makes a difference for Medicare-eligible individuals, individuals and families enrolled in Minnesota Health Care Programs, such as MinnesotaCare and Medical Assistance, and disabled adults with special health care needs. UCare is growing in size, membership, products, geographic coverage, and employees. We're an organization that's going places. Be part of a team that cares about you, be part of UCare.


At UCare, we deliver high-quality health coverage and services to help members of all ages maintain and improve their health. It's a big job that takes innovative ideas, strategic partnerships, and a commitment to doing the right thing. Above all, it takes a compassionate team that is dedicated to making a real difference in the lives of our members and our communities.


Working at UCare is more than just a career; it's a mission. A mission that defines us as professionals, unites us as an organization, and shapes how we interact with our members and each other. Our values of integrity, community, quality, flexibility, and respect permeate every aspect of our organization - from who we are and how we act, to what we do and how we do it. We owe our continued success to our employees who proudly embody our mission and values in everything they do.


Position Description

The webmaster maintains and updates content for UCare's website and other public-facing digital properties. The webmaster works with marketing and communication leads and other internal stakeholders to ensure UCare web content is accurate, engaging and up-to-date. In addition to the day-to-day management of UCare's website, this position is also responsible for establishing web standards, policies and procedures, as well as making sure content meets Section 508 and WCAG guidelines. 

·Monitor and maintain content and user experience for ucare.org and all other UCare public-facing digital properties.

·Collaborate with internal Subject Matter Experts (SME) and external experts, updates and maintains UCare digital style guide and ensures digital content meets these standards.

·Act as the administrator and product owner of the UCare web content management system (WCMS), including onboarding new users, managing user accounts and configuring user permissions.

·Uses Google Analytics to measure usage, make data-driven recommendations for website content and user experience, and provide reporting to business users. 

·Monitor and improve ucare.org SEO and site performance, using Google and other 3rd party webmaster and SEO tools.

·Serve as lead content publisher and approver of all marketing content deployments to ucare.org.

·Ensure web platforms are Section 508 and/or WCAG 2.0 compliant and accessible by screen readers and other devices used by those with impaired vision.

·Establish and maintain strong partnerships with peers and support teams across the IT and PMO departments. 

·Build and maintain positive working relationships with business unit leaders and key stakeholders.  

·Present digital marketing recommendations to senior leadership as necessary.   

·Other projects and duties as assigned.


Bachelor's degree in Marketing, Project Management or related field; demonstrated work experience may be considered in lieu of degree.

Required Experience

Four years of marketing experience. Two years of digital and website redesign experience. Strong understanding of user experience and digital design practices to increase conversion, engagement and task completion rates. Experience with web content management systems. Django CMS experience is preferred. Excellent project management skills and proven ability to collaborate among a wide range of stakeholders.

Preferred Experience

Health care or interactive marketing experience. Previous experience as a webmaster/administrator.


UCare is proud to be a recognized Star Tribune Top Workplace for the 9th consecutive year. As a part of our collaborative team, you'll experience the rewards that come with helping others and seeing the positive results of your hard work. We value and respect each individual's ideas and contributions, and give you the freedom to grow both personally and professionally. We are centrally located, and offer onsite education, equipment and wellness resources, a myriad of volunteer activities, and a number of other rewards. If you're looking for a welcoming environment that celebrates what you have to offer, helps you build on your strengths, and gives you the opportunity to truly make a difference, we invite you to apply.

As an Equal Opportunity/Affirmative Action Employer, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.


Enter a highly collaborative environment where people are truly engaged, and feedback is valued. You'll enjoy a competitive salary and benefits, as well as a host of other perks, including a nationally recognized wellness program, and a bright, open, award-winning office space in Northeast Minneapolis just minutes from major freeways and retail centers. At UCare, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.

Similar jobs

More searches like this

Similar jobs