Sr Marketing Manager
About us:Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.
Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
A role with Target Brand & Category Marketing is an opportunity to create clear and compelling strategies and tactics that engage guests at every touchpoint. You will apply your detailed understanding of guest attitudes and behaviors to build out the industry-leading plans that achieve Target's business objectives. You'll drive brand equity and loyalty to increase Target's share of shopping trips. You connect all key partners, including Guest Insights, Media Strategy, Finance, Operations and creative agencies. Your deep and broad Marketing expertise will support your assigned categories and campaigns to maximize relevance and competitive advantage. Your commitment to partnership and collaboration will rally internal and external partners across functions—from merchants to vendors to industry influencers. Here, you will be challenged to deliver the compelling, seamless and innovative work that inspires guests to choose Target.
As a Sr. Marketing Manager for Licensing, Sports and Entertainment, you will…
Develop guest-centric, culturally relevant marketing strategies and plans that build the Target brand and deliver on business goals.You will work cross-functionally with marketing and merchandising to bring strategic objectives to life through the marketing mix.On any given day, you will simultaneously be concepting, planning, and executing several strategies of varying scale; drafting briefs, driving timelines, budget and keeping working teams informed.You will provide vendors, agencies and sponsorship partners on-going direction, feedback and approvals throughout the process.You will be responsible for knowing your category's KPIs (key performance indicators) across all channels, guest behavior, market trends, and competitive insights to optimize short-term performance, long-term strategies and identify opportunities for the future.This position reports to the Director of Hardlines, Licensing and Sports.Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
Bachelor's Degree in Marketing or related field preferred; MBA a plus
7+ years of experience
Strong marketing background with an emphasis in strategy and knowledge of how to leverage the marketing mix
Experience working in highly matrixed environments
Strong collaboration skills and ability to influence
Able to build strong relationships and instill trust and confidence with partners
Demonstrated ability to synthesize information, think critically, and communicate effectively, including the ability to clearly present concepts and ideas to all levels of management
Ability to embrace ambiguity (even be energized by it!)
Curiosity around learning new things, uncovering new opportunities and staying current in culture
Manage budgets and work with channel partners on resourcing needs
Able to analyze, interpret data and synthesize it into clear takeaways
Be able to think fast on your feet to resolve issues that arise in an ever-changing fast-paced environment