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Marketing Automation Manager

Employer
Digital People
Location
MINNEAPOLIS, MN
Start date
Feb 27, 2019
Closing date
Mar 29, 2019

View more

Category
Other
Job Type
Employee
Employment Status
Full Time

Job Details

Digital People is searching for a Marketing Automation Manager for an amazing full-time position! In this role, you will execute strategies across channels to drive conversion and maximize ROI at scale. The ideal candidate will have familiarity with marketing automation capabilities and platforms, specifically Eloqua. This person should sit between media and email and understand how to activate unknown audiences from Eloqua and nurture until known. If you are interested, keep reading and apply today!

Responsibilities: 
  • Primary responsibility for developing strategy for marketing automation campaigns across channels.
  • Manage campaign set up, QA, deployment, tracking, testing and analysis to continually optimize customer nurture programs using marketing automation software, specifically Eloqua. 
  • Conduct A/B and multivariate testing of creative, copy and personalization to positively impact ROI.
  • Transform lead and demand generation marketing efforts across all channels implementing best practices and using data and insights for continued success.
  • Performs day-to-day campaign oversight for paid media, social, and email campaigns.
  • Evaluates and recommends new marketing technologies to improve and optimize marketing performance.
  • Be the subject matter expert on marketing automation “trim” and capabilities and work closely with leadership to enable new capabilities and push.
  • Continually measure the performance of test and campaigns and make recommendations for improvements.
  • Serves liaison between Marketing channels, sales and operations to connect experiences across channels and through the funnel.
  • Assists with quality assurance to maximize the effectiveness of tools and processes.
Qualifications:
  • Bachelor’s degree required
  • Eloqua Masters, Eloqua Level-1, Oracle Implementation Specialist and/or SmartStart certifications a plus
  • 5 years of marketing experience
  • 3+ years of marketing automation experience
  • Minimum of 2 years direct work experience using Eloqua or an equivalent marketing automation platform (including campaign set-up, segments and integration configuration of advanced automation features)
  • Proficiency with marketing automation best practices, lead management and performance reporting
  • Strong proficiency with email marketing automation, SEO, SEM and social channels
  • Strong experience implementing A/B and multi-variant testing and driving from strategy to execution

Digital People has over 25 years of dedicated experience for creative, interactive and marketing job placements in roles such as designer, developer, analyst, project manager, marketing specialist, user experience and copywriter. We understand that there is a bigger story behind every resume and that creative juices come from real live humans, so connect with us today and let us help you find a place to showcase your talent!


Company

Creative & Marketing

As in any profession, the key to success is knowing what your strengths are and then finding the opportunity to use them. Digital People allows you to utilize and develop your skills through exciting projects with great companies in your area. And, because we take care of all the work involved in finding the right opportunities, you can be free to let your talent shine.

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