Sr Audience Analyst

Minneapolis, Minnesota, United States
Mar 09, 2019
Apr 13, 2019
Employment Status
Full Time
Description: Senior Audience Analyst About us:Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role with Target Digital Media & Search means being close to the action of delivering profitable sales to and bringing the business's multichannel vision to life. You'll create and implement industry-leading digital media plans for Brand & Category Marketing while staying on the cutting edge of emerging digital media innovations. Cultivating an environment of full-team engagement, leadership and personal development, you'll be a champion for open communication and program transparency.

As a Senior Audience Analyst you'll leverage a combination of strategic and technical skills to support the design and implementation of a unified, real-time, cross-channel, cross-platform view of the Target Guest. You will work hands on in our Hadoop big data environment to uncover compelling insights about the Target Guest and visualize data to provide non-technical users with the ability to uncover their own insights. This role will support the production and rollout of new audience capabilities while managing day-to-day execution with key internal and external audience partnerships.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:
  • Four-year degree and a minimum of 3 years' experience in digital marketing, including digital audience and segmentation experience
  • Experience analyzing and deriving insights from large data sets in service of segmentation and personalization in digital media
  • Experience using querying languages (e.g. SQL/Hive) in relational databases or big data environments (e.g. Hadoop)
  • Experience facilitating communication between business and tech teams, including presenting technical material to non-technical audiences
  • Understanding of statistical principals and modeling, as well as programming languages such as R or Python
  • Experience running analyses and building dashboards with data visualization tools (e.g. Domo, Tableau, Microsoft Power BI)


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