Graphic Designer - Print/Digital

Minneapolis, Minnesota
Mar 20, 2019
May 01, 2019
Employment Status
Full Time

Health Care that Starts with You!

Join a truly mission-driven organization! Independent, nonprofit UCare is recognized as one of the Minnesota's leading health plans. We provide more than 225,000 members across Minnesota and western Wisconsin with the health coverage plans and services they need to maintain and improve their health. The innovative coverage we create makes a difference for Medicare-eligible individuals, individuals and families enrolled in Minnesota Health Care Programs, such as MinnesotaCare and Medical Assistance, and disabled adults with special health care needs. UCare is growing in size, membership, products, geographic coverage, and employees. We're an organization that's going places. Be part of a team that cares about you, be part of UCare.


At UCare, we deliver high-quality health coverage and services to help members of all ages maintain and improve their health. It's a big job that takes innovative ideas, strategic partnerships, and a commitment to doing the right thing. Above all, it takes a compassionate team that is dedicated to making a real difference in the lives of our members and our communities.


Working at UCare is more than just a career; it's a mission. A mission that defines us as professionals, unites us as an organization, and shapes how we interact with our members and each other. Our values of integrity, community, quality, flexibility, and respect permeate every aspect of our organization - from who we are and how we act, to what we do and how we do it. We owe our continued success to our employees who proudly embody our mission and values in everything they do.


Position Description

This position is responsible for the design and production of print and digital assets from concept to completion for product marketing materials and integrated campaigns supporting go-to-market advertising and segment specific initiatives. Implement and maintain organizational brand standards in print, digital (web, email, social, banners), presentations and other communication materials to maintain a strong presence as brand advocate for internal partners. Provide technical expertise in the area of graphic design through application of current technology and best practices (Adobe Creative Suite /HTML /CSS). Provide graphic design coordination and consultation for external and internal communications, including PR. Work closely with marketing team by being accountable for best practices in design, production, business partner review and speed to market.

·Collaborate with Senior Graphic Designer to design and produce content for digital marketing efforts that maintain brand standards and promote campaign and brand initiatives that enhance design, user experience, and functionality across all digital platforms: email, website, landing pages, portals, social media, and display ads. Applied experience in HTML for email development, CSS for web design, and Adobe CS for digital banner ads and social media asset creation is necessary - including ability to test and demonstrate best practices in each channel.

·Collaborate with the Senior Graphic Designer to design and produce UCare marketing print materials and assist in the production of regulatory materials, including UCare external member, prospect, provider, and media communications for various clients across the organization. Deliver error-free versions and create 508 compliant files while maintaining consistency across all media. Collaborate across organization and prioritize and execute workload to meet stakeholder deadlines.

·Participate in Creative Brief process and work collaboratively with Communication Leads and Business Owners to produce materials that meet marketing strategy objectives. This includes conceptualization, design, layout and final art for print/digital including collateral materials, corporate identities, advertising, presentations, event assets, including displays, from concept to completion.

·Serve as graphics resource and consultant to other departments - under direction from Traffic Coordinator, in contact with the Associate Director and Senior Graphic Designer - on communications projects and work in a cross-functional or collaborative function with other areas of the organization. 

·Provide expertise regarding multimedia presentations and use of technology to enhance presentations including development and implementation of communication materials to support organizational goals and objectives.

·Adhere to member material process mapping system, and fulfill business owner and some marketing communications roles as outlined in the process.  

·Support communications function through continuous improvement of processes to best serve the customer.

·Remain current in graphics industry trends as they relate to the operations of the department, its projects and programs.

·Other projects and duties as assigned.


Bachelor's degree in graphic design or other related field with a portfolio demonstration of strong design skills and technique. Course work in graphic design: digital (web, email, social, banner ads), layout design, print production, visual arts or a related field, along with an outstanding portfolio. Demonstrated experience and clear knowledge of digital and print production in the field of design may be considered in lieu of degree.

Required Experience

Five years' experience designing/creating print and digital materials, including production. Proficiency with Adobe Creative Suite and putting together GREP Styles and Paragraph/Character styles. Ability to implement usability principles, accessibility, 508 requirements to create accessible PDFs, and creation of digital assets produced in Adobe CS such as banner ads and social media graphics. Proficiency in digital, including HTML for email development and applied experience in CSS for web design. Microsoft PowerPoint for presentations and branding templates. Strong verbal and written communication skills along with the ability to handle multiple, fast-paced projects. Must have a solid knowledge of design processes, ability to design within brand guidelines, and ability to work in mentioned software on Mac + PC platforms.

Preferred Experience

Experience in health care industry and managed care.


UCare is proud to be a recognized Star Tribune Top Workplace for the 9th consecutive year. As a part of our collaborative team, you'll experience the rewards that come with helping others and seeing the positive results of your hard work. We value and respect each individual's ideas and contributions, and give you the freedom to grow both personally and professionally. We are centrally located, and offer onsite education, equipment and wellness resources, a myriad of volunteer activities, and a number of other rewards. If you're looking for a welcoming environment that celebrates what you have to offer, helps you build on your strengths, and gives you the opportunity to truly make a difference, we invite you to apply.

As an Equal Opportunity/Affirmative Action Employer, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.


Enter a highly collaborative environment where people are truly engaged, and feedback is valued. You'll enjoy a competitive salary and benefits, as well as a host of other perks, including a nationally recognized wellness program, and a bright, open, award-winning office space in Northeast Minneapolis just minutes from major freeways and retail centers. At UCare, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.

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