Great opportunity for a new leadership role in an exciting and growing Marketing Department.  This position REQUIRES casino marketing and digital marketing experience.

Areas of Responsibility:

Digital Marketing including Social Gaming

Job Summary:

Responsible for leading the digital marketing efforts for Mystic Lake including its' social casino business. Responsible for developing and overseeing the development and execution of strategic social media and web initiatives. This includes strategic management of Mystic Lake's social casino platform becoming the liaison between Mystic Lake's land-based gaming operations, Mystic Lake's Marketing team, and any third-party loyalty partners with the intent to deliver a seamless and rewarding experience to social casino players. A key emphasis of this role is to increase revenue and operating income from through attraction of prospective guests and continued digital engagement of known guests.

Budget/Asset Responsibilities:

Responsible for annual Digital and Social Gaming budgets. Responsible for adjustments throughout the year including forecasting and variance reporting. Approves payroll and other financial requisitions, purchase orders, and other capital expenditures.

Job Duties:

1. Develops and maintains a comprehensive digital marketing strategy to grow our online and social audiences that will reach key demographics, leading to guest acquisition for both online and land based initiatives as well as increased revenue from known guests. Develop SEO/SEM integration, monitor and analyze digital marketing trends and their impact on the Mystic brand.
2. Works as the primary liaison between our Social Gaming provider working to develop strategies and roadmaps, collaborate on marketing promotions focused on driving social gaming revenue, and oversees budgeting, planning, and reporting.
3. Coordinates between Mystic Lake, external platform providers, agencies, Marketing, and IT to help facilitate the integration of guest insights data and strategy execution. Works to create more effective guest interactions across all digital marketing channels.
4. Primary responsibility for development and execution of digital marketing tools including, but not limited to, email, text, app, social gaming, social media networks, etc. Works with internal departments to evaluate needs and make recommendations on new platform tools. Researches new digital channels for relevance and remains current and fluent on trends and initiatives in emerging media.
5. Works with the various marketing departments on strategic planning initiatives, marketing program development, results analysis and campaign execution. Seamlessly executes timely and coordinated digital marketing campaigns.
6. Occasional tasks

1. Bachelor's degree in Business, Marketing or related field
2. Experience in a combination of casino marketing and digital marketing to equal a minimum of seven years including five years of progressive leadership/management in Digital Marketing
3. Experience with social gaming, the competitive environment and how player engagement and monetization are achieved is preferred
4. Previous experience in the development and implementation of media planning and buying strategies within the advertising industry, and a strong familiarity with online marketing best practices
5. Possess a solid understanding of the social media and marketing universe including Facebook, YouTube, Twitter, Instagram, Snapchat, TripAdvisor, Yelp, Google+, Linkedln, etc.
6. Excellent leadership, organizational and public speaking skills.
7. Excellent communication skills and demonstrated effectiveness building strong working relationships.
8. Proficiency in word processing, spreadsheets, presentation, and electronic mail software.