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Trading Analyst

Employer
Target
Location
Minneapolis, Minnesota, United States
Start date
Mar 21, 2019
Closing date
Apr 13, 2019

View more

Category
Marketing, Public Relations
Employment Status
Full Time
Description: Trading Analyst

About us:

Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

As a Trading Analyst, you will support Target's programmatic Trading Team to help meet the needs of Brand Category Marketing and Target Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in managing the day to day tasks associated to campaign set up and management. This vital role will interface closely with internal support teams and Target's agencies to improve marketing outcomes. The ideal candidate for this role will have a passion for digital media, an eye for detail and an enthusiasm for problem solving.

About you:

    Bachelor degree required (4 years)1- 4 years of experience in digital marketing focused on ad operations, analytics or media execution Strong understanding of the Display Advertising Ecosystem; experience with RTB/Programmatic buying a plus (DV360, The Trade Desk, etc)
Understand and analyze a Media Plan to ensure a campaign is set up correctly 

    Manage campaign budgets and effectively shift between different media tactics and channelsProvide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics.Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness
Intermediate/Advanced Microsoft Excel & PowerPoint skills.

Exceptional troubleshooting skills

Non-Technical / Soft skills Requirement:

    Exhibits excellent communication skills & ability to learn quicklyStrong attention to detail and accuracyAble to work independently with limited supervisionDiligent, solution-focused with a can-do attitudeEffective time management and organization skills


Qualifications:

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