Marketing Insights Analyst

Minneapolis, Minnesota, United States
Apr 17, 2019
May 01, 2019
Employment Status
Full Time

Marketing Insights AnalystDescription: About us:

Target is one of the world's most recognized brands and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role with Target Media Network (TMN) is an opportunity to represent the company in the sales of digital media, advertising and custom marketing campaign solutions to the national media and advertising agency market. Focus for this role will be on campaign analysis and insights. You will partner with media strategy and sales to ensure campaign objectives are measurable, that timelines and expectations are clear and organized, and answer the question, was this marketing campaign successful.

As a Senior TMN Reporting and Insights Analyst, you'll report back on the success of marketing strategies in partnership with some of the world's most recognized brands. Working holistically at both the account and brand level, you will lead analytics and insights of digital media campaigns, including audience, media product, channel, device, and non-attributed context. As these opportunities are identified, you will manage the end-to-end reporting processes, including reviewing and being accountable for new media and reporting plans before launch, as well as finding opportunities for new business and proposals. You will manage data quality, integrity of reporting outputs, and issue escalation. You will provide recommendations for optimization strategies holistically across the campaign channels based on unique campaign objectives; and ensuring plans and execution will provide end of campaign reporting accurately, efficiently and effectively. As a critical thought partner internally, you will be relied upon to be a data and reporting expert, providing insights laddering up to marketing strategies for your assigned category.

This position reports to the Senior Manager, Media Operations and Analytics. This is a fantastic opportunity to join an amazing team that was awarded “2017 Digital Marketer of the Year” and further your digital media career. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

Four-year degree or equivalent experience

5+ years of relevant experience


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