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Communications Lead - Holiday & Design Partnerships

Employer
Target
Location
Minneapolis, Minnesota, United States
Start date
Apr 24, 2019
Closing date
May 1, 2019

View more

Category
Marketing, Public Relations
Employment Status
Full Time
Description: Job Title Communications Lead - Holiday & Design Partnerships
Classification: Exempt
Date: April 2019

About us:


Target is an iconic brand, a Fortune 50 company and one of America's leading retailers. Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. (Do not edit this section) A role with Target Communications means a chance to continuously improve the quality, relevance, creativity and authenticity of both internal and external storytelling. Bring your skills as a bold and forward thinking professional communicator who thrives on building confidence, driving brand love and creating value. Here, you'll shine as a relationship-focused pro who's strategically minded, an expert executor and an articulate brand ambassador. Rise to the challenge of driving results with smart risk-taking, constant innovation and perpetual teaching and learning. Comprised of Public Relations, Public Affairs, Crisis Management and Internal Enterprise Communications, this team strengthens and protects Target's reputation and helps drive traffic, sales and guest loyalty. You'll develop deep relationships with business partners to ensure critical information flows through multiple channels, building confidence with team members and external stakeholders and strengthening Target's position within the competitive retail marketplace.

As a Communications Lead at Target you will have the opportunity to bring to life the story of the Holiday season, and Target's Design Partnership programs, across a variety of initiatives targeting both consumer and business media, Target team members and our guests. As Lead, you will partner with your manager to develop holistic communications plans in support of Holiday and Design Partnerships and serve as the communications point person across the enterprise, partnering with marketing, merchandising, communications channel partners and more. Your job is to reach a variety of stakeholders in a compelling manner that builds confidence and mitigates risk for one of the largest retailers in the U.S. and inspires consumers to shop.

Responsibilities include:

• Serve as communications counsel to partners and leaders across the enterprise
• Apply a strategic lens to the communications support - both internal and external - of Target's Holiday and Design Partnership businesses
• Manage all media inquiries, proactive and reactive, related to Target's Holiday and Design Partnership businesses
• Manage external agency partners and associated budgets
• Serve as primary, day-to-day contact for internal and external business partners
• Keep a regular pulse on the industry you cover and share timely updates and implications with your colleagues and business partners
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

  • Minimum of 8 years of professional experience, preferably including experience working at an agency and
    in a corporate environment
    • Ability to develop compelling communication strategies with clear and measurable goals
    • A creative storyteller and versatile writer, with an ability to hone in on key themes based on audience
    segment
    • Strong media relations skills, with a high degree of comfort working with consumer and business press
    • Experience serving as an external spokesperson
    • Experience managing multiple external agency partners and large budgets
    • Ability to coach and counsel leaders
    • Strong business acumen and knowledge of the retail environment, media landscape and an ability to
    distill trends into communication implications
    • Understanding of social media, including influencer marketing, and its intersection with traditional media
    and consumer perceptions
    • Ability to work across multiple business units within a large, matrixed organization

Qualifications:

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