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Marketing Automation Specialist

Employer
Affinity Plus Federal Credit Union
Location
Saint Paul, Minnesota
Start date
Jun 11, 2019
Closing date
Jul 10, 2019

View more

Category
Banking, Business, Marketing
Employment Status
Full Time

Job Details

Top 150 Workplaces 2019

Join a 5-time Top Workplace!

Join Our Team

Be part of a not-for-profit mission you can feel proud of. Together, we build strong connections and financial success in the unique Minnesota communities where we live, work and play. If this sounds good, you’re the kind of person we’re looking for!

#AffinityPlusProud

When you work at this financial cooperative, there’s a lot to take pride in. We love our members, and we hold ourselves accountable for providing exceptional service and quality products.

Though we’re a full-service financial institution, it almost doesn’t seem like it because of the genuine care and respect we show the people we serve.

And the work we do matters. We’re reminded of it often because we take time out of our day to recognize each other and celebrate even the small things. Here, you know you’re appreciated by everyone – your peers, your leader and the organization as a whole. One sign: You get paid to take your birthday off!

Affinity Plus Core Values:

  • Integrity: We are honest and trustworthy. We are open to new ideas and feedback. We learn from our mistakes.
  • Caring: We show compassion and respect for people. We treat people with dignity.
  • Excellence: We strive for the best results and have high expectations. We seek to improve and to have a safe, secure and sound organization.
     

Position Overview

Fantastic early-career growth opportunity! As Automated and Digital Marketing Specialist, you will help build a strategic automated marketing platform from the ground up. We will provide extensive training in Salesforce Marketing Cloud, in which you will create and enable multi-channel marketing campaigns – including audience segmentation, journey building and new marketing executions. Successful candidates will have strong marketing experience/training, passion for creating process, and exceptional writing skills. A working knowledge of digital marketing strategy and channels is also a plus.

Primary Responsibilities

  • Establish and manage automated marketing campaigns and communications journeys
  • Build member and consumer journeys in Salesforce Marketing Cloud and other platforms
  • Collaborate with Digital Services and IT for business integration requirements;
  • Collaborate with Business Intelligence on defining audience segmentation & campaign measures to optimize campaign results
  • Help manage and execute digital marketing campaigns, such as paid search and social
  • Review existing marketing campaigns across the organization and automating where appropriate
  • Design reporting that accurately measures; report on results; identify and recommend programmatic changes to continuously optimize results
  • Ensure all platforms within the business communicate with each other to remove discrepancies
  • Develop content for touchpoints, such as email, social media, search, collateral
  • Work collaboratively with other departments to ensure automated campaigns achieve company goals

Required Qualifications

  • 1-3 years of marketing, communication or related experience
  • Desire to learn and master automated marketing platforms
  • Exceptional writing ability in a variety of mediums – digital channels in particular
  • Demonstrated organizational skills and attention to process/details
  • Knowledge of email marketing, digital marketing and/or social media campaigns
  • Strategic mindset for building campaigns and marketing journeys
  • Ability to leverage data to segment and reach critical audiences
  • Strong analytical mindset and an ability to analyze campaigns
  • BA in Marketing, Communications or other applicable field or comparable work experience
  • Strong time management with the ability to manage multiple workloads with successful results

Preferred Qualifications

  • Previous experience using Marketing Automation platforms such as Salesforce Marketing Cloud, Marketo, and Hubspot
  • Proficiency in digital marketing channels and analytics
  • Excellent communication skills – written, social, presentation, verbal – with the ability to connect, influence and develop strong relationships with member, employee and partner audiences
  • Experience executing cross-channel content strategies
  • Creative problem solving solutions to challenging situations
  • Project management experience or certification

Workplace Environment:

  • Sitting 60-70% and Standing 30-40%
  • Working at a computer 90% of the day
  • Bending, twisting, kneeling, stooping or crouching when appropriate, on occasion
  • Repetitive movements, including but not limited to typing on a keyboard, answering phones, and moving cash around
  • Lift, carry, push or pull up to approx. 50 pounds

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

 

Company

Affinity Plus Federal Credit Union 

At Affinity Plus, our approach to banking is different. We focus on people, not profit – and we serve our members with care, integrity, and seeing them as individuals. Built on a solid foundation since 1930, our not-for-profit, cooperative structure allows members to receive the maximum benefit while experiencing outstanding service. We are proud to serve more than 250,000 members through our 31 branches, three call centers and robust digital offerings. We employ 600+ diverse individuals in 21 communities (and growing) in Minnesota as well as remotely throughout the US, and we are proud to call Minnesota our home. 

Purpose

Affinity Plus is a mission-driven financial cooperative that believes in the goodness of people. We do not focus on profit and revenue; we take a different approach by trusting and believing in people first. This trust-based model reminds us that the most important thing in life isn’t money, it’s people.

Vision

To be the best place our members will ever bank and our employees will ever work that results in thriving communities.

Mission

As a member-owned cooperative, we empower members to achieve their goals through meaningful banking experiences and a trusted financial partnership.

Additional Culture Details

Joining Affinity Plus means more than just having a fulfilling job with great benefits – it’s about becoming part of a community with its own inclusive culture!

WORKING HERE MEANS: Thriving on helping others, sharing your expertise and perspective for the betterment of the cooperative, building relationships, and putting your technical skills and talents to work for good.

Values

Caring

We begin with dignity, compassion and inclusion as we collaborate with people and communities.

Integrity

We’re honest and trustworthy, and we show it. We back up our words with action, and we own and grow from our mistakes.

Learning

We have the courage to embrace change and progress, we listen, and we seek out new ideas. We innovate where it can make a significant improvement, and we adapt quickly.

Company info
Website
Location
175 W Lafayette
Minnesota
55107
United States

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