Digital People is looking for a Digital Analyst to join the Digital Team of one of our top clients transforming them into a truly Digital company! We are looking for professionals who love the challenge of turning complex problems and constraints into elegant solutions that meet users’ needs. If you are looking for a team that promotes an agile, collaborative, supportive environment where diverse thinking, innovative design and experimentation is welcomed and encouraged, then this could be the job for you!

Responsibilities:

• Own executing the end-to-end optimization processes, including prioritization, implementation, measurement of KPIs, clear next-step recommendations and quantification of value/impact delivered
• Answer key Product questions, define analytics approach, retrieve and manipulate data needed to perform analysis, and delivers actionable insights to Product Management team
• Create, maintain, and publish KPI Dashboards; automating and enabling team members to self-serve whenever possible
• Build and maintain domain expertise in relevant data sets and identifies what data is critical to capture
• Measure the impact of feature changes and use data to inform the product roadmap
• Create a process to ensure new features launch with proper tracking
• Works hand in hand with Product team, effectively writing specs and user stories, prioritizing requirements, analyzing product data, and developing product strategies
• Combine data with survey results and user research to uncover patterns/trends in behavior
• Distill and communicate complex analytics results to technical and non-technical audiences
• Translate analysis into clear recommendations that drive business outcomes
• Define tagging requirements and/or execute tagging to ensure appropriate data capture to drive accurate measurement
• Re-mediate data issues through tagging to ensure quality of data

Qualifications:

• 3+ years experience and increasing responsibility in digital analytics
• 3+ years experience with Adobe Analytics/Omniture
• BA or BS degree in Business, Computer Science, Mathematics, Statistics, Social Sciences, or related field/requisite experience
• Experience providing tagging requirements for Adobe Analytics/Omniture
• Proficient in Microsoft Office Suite with advanced skills in Excel
• Strong focus on improving user experience, eCommerce, or web performance
• Have history with conversion funnel / data feed / clickstream data
• Strong analytical background demonstrating an ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations
• Demonstrated experience integrating other client-side data tools with web analytics data (such as A/B tests, surveys, or targeting technologies.)
• Knowledge of best practices and latest techniques in digital analytics
• Experience in tag management systems and pixel implementation

Digital People has over 25 years of dedicated experience for creative, interactive and marketing job placements in roles such as designer, developer, analyst, project manager, marketing specialist, user experience and copywriter. We understand that there is a bigger story behind every resume and that creative juices come from real live humans, so connect with us today and let us help you find a place to showcase your talent!