Communications Lead - Baby, Kids Apparel, Toys & Electronics

Minneapolis, Minnesota
Aug 22, 2019
Sep 12, 2019
Employment Status
Full Time
Communications Lead

Classification: Exempt

Date: July 2019

About us:

A role with Target Communications means a chance to continuously improve the quality, relevance, creativity and authenticity of both internal and external storytelling. Bring your skills as a bold and forward-thinking professional communicator who thrives on building confidence, driving brand love and creating value. Here, you'll shine as a relationship-focused pro who's strategically minded, an expert executor and an articulate brand ambassador. Rise to the challenge of driving results with smart risk-taking, constant innovation and perpetual teaching and learning. Comprised of Public Relations, Public Affairs, Crisis Management and Internal Enterprise Communications, this team strengthens and protects Target's reputation and helps drive traffic, sales and guest loyalty. You'll develop deep relationships with business partners to ensure critical information flows through multiple channels, building confidence with team members and external stakeholders and strengthening Target's position within the competitive retail marketplace.

As a Communications Lead at Target you will have the opportunity to bring to life the story of Target's business priorities and differentiated positioning in Baby, Kids Apparel, Toys and Electronics, across a variety of initiatives targeting both consumer and business media, Target team members and our guests. As Lead, you will partner with your manager to develop holistic communications plans in support of your business areas and serve as the communications point person across the enterprise, partnering with marketing, merchandising, communications channel partners and more. Your job is to reach a variety of stakeholders in a compelling manner that builds confidence and mitigates risk for one of the largest retailers in the U.S. and inspires consumers to shop.

Responsibilities include:

  • Serve as communications counsel to partners and leaders across the enterprise
  • Apply a strategic lens to the communications support - both internal and external - of Target's business priorities and differentiated positioning in Baby, Kids Apparel, Toys and Electronics
  • Manage all media inquiries, proactive and reactive, related to your assigned business areas
  • Manage external agency partners and associated budgets
  • Serve as primary, day-to-day contact for internal and external business partners
  • Keep a regular pulse on the industries you cover and share timely updates and implications with your colleagues and business partners

  • Minimum of 8 years of professional experience, preferably including experience working at an agency and in a corporate environment
  • Ability to develop compelling communication strategies with clear and measurable goals
  • A creative storyteller and versatile writer, with an ability to hone in on key themes based on audience segment
  • Strong media relations skills, with a high degree of comfort working with consumer and business press
  • Experience serving as an external spokesperson
  • Experience managing multiple external agency partners and large budgets
  • Ability to coach and counsel leaders
  • Strong business acumen and knowledge of the retail environment, media landscape and an ability to distill trends into communication implications
  • Understanding of social media, including influencer marketing, and its intersection with traditional media and consumer perceptions
  • Ability to work across multiple business units within a large, matrixed organization

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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