Sr Marketing Insights Manager

Minneapolis, Minnesota
Jul 05, 2019
Oct 27, 2019
Employment Status
Full Time
Senior Insights Manager, Marketing Guest Insights

About us:

Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role on the Marketing Guest Insights (MGI) team means being a champion for our current and future guests, and inspiring the organization to act in their best interest. Here, you'll lead the consumer research that helps Target Marketing and Merchandising seize our most valuable and important opportunities. You'll distill relevant information into insights and implications that answer the ever-critical question: "So what?" Your influence will help spark original ideas and actionable strategies for our enterprise partners including Marketing, Merchants, Stores, Digital and others.

As a Senior Insights Manager you will consult, influence and guide partners to make guest-centric decisions and develop guest-centric, breakthrough strategies to address changing trends, consumer and business needs. You will lead a variety of complex qualitative and quantitative insights projects in partnership with outside research agencies and internal partners, including: scoping and recommending the optimal research and interpretation design to diagnose and address the strategic problem; collaborating with agency partners to leverage a full range of insight generating tools, synthesize various data resources and translate insights into actionable directions to guide strategy development/strategic implications with partners; co-creating with internal and external partners throughout the process to maximize project outcomes; communicating compelling stories and insights in a clear and engaging way; leading the design and execution of experiential learning sessions that inspire partners to act, and managing the overall project timeline, budget/forecast and agency billing.

About you:
  • Bachelor's or Master's degree
  • Minimum of six years of market research experience
  • Minimum of five years of deep quantitative market research experience
    • Knowledge in quantitative research methodologies (e.g., survey sampling and design, significance testing, regression modeling, experimental design, behavioral data analysis)
    • Well-versed and experienced in designing and conducting a broad array of approaches such as tracking, positioning/messaging, segmentation, A&U, MaxDiff, conjoint, and pricing studies
  • Excellent analytical, decision-making, project management, and communication skills
  • Strong conceptual skills and the ability to translate concepts into consumer research methodologies and tools
  • Ability to assimilate information quickly and accurately with a track record of success in dealing effectively with complex projects
  • Ability to synthesize and clearly communicate highly complex findings to focus on the critical issues and actionable opportunities
  • Embraces change and is comfortable with ambiguity
  • Growth mindset
  • Team player
  • Experience working with large scale data in multi-method studies
  • Experience with applied statistics
  • Experience with survey design and response effects
  • Proficient in questionnaire design and survey sampling
  • Adept in quantitative methods (e.g., hypothesis testing, descriptive analysis, regression) with experience applying these methods to survey data
  • Proficient in manipulating and analyzing data with one or more common statistical tools or languages (R, SAS, SPSS, Stata, etc.)
  • Clear communicator of research findings to both technical and non-technical audiences
  • Experienced in managing and collaborating with research vendors
  • Proficient in market research methods such as conjoint and/or MaxDiff approaches
  • Expertise in fitting, evaluating, and interpreting advanced statistical models (e.g. logistic regression, mixed-effects models, hierarchical linear models)
  • You are skilled in the necessary analysis tools (SPSS, R, Python). Experience using Qualtrics and Tableau are preferred
  • You have experience leading survey-related research (e.g., questionnaires, advanced sampling and weighting strategies)
  • You can work with respondent or user-level data
  • Experience in survey design
  • Experience executing hands-on, primary research
  • Experience in data manipulation and analysis using statistical tools (R/SAS/Stata, SQL/Hive)

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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